Established in 1991, Zhejiang Yashilin Group has evolved into a modern enterprise that integrates ties, shirts, dyeing, yarn dyeing, printing, and home ownership. The company has made it to the list of "China's Top 100 Profitable Apparel Companies" and its total assets have surpassed 2 billion yuan. With a land area of 266 acres and a construction area exceeding 200,000 square meters, the group employs over 2,600 staff members.
The strategic vision for brand development at Yashilin is centered around building the "13579" and "ASILIN" brands into well-known menswear labels through resource integration. This effort aims to eventually elevate the "Yashilin" brand to an international level. According to Deputy General Manager Fan Linkang, this approach will not only strengthen their market presence but also drive long-term growth.
In terms of brand positioning, "13579" targets the working-class population, offering high-quality products at affordable prices to meet the needs of low- and middle-income consumers. On the other hand, "ASILIN" caters to urban professionals who seek quality and value, with classic designs and superior craftsmanship. These two brands complement each other and have already established a strong presence in cities like Shanghai, Chongqing, Changsha, and Hangzhou, with plans to expand further.
Fan Linkang mentioned that the company aims to open more than 80 self-operated counters by 2011, expanding its sales network across East China, South China, Southwest, and Central South China. The goal is to reach over 100 supermarket locations, with projected sales reaching 300 million yuan.
Quality and management are key factors behind Yashilin’s success. The company uses advanced nano-setting technology for its necktie fabrics, which enhances waterproofing, oil resistance, breathability, and color fastness. Compared to existing nano-ties on the market, Yashilin’s products offer improved performance in terms of durability and aesthetics, giving them a competitive edge.
The management team, led by Fan Linkang, emphasizes teamwork and rapid response mechanisms across all departments, from operations to sales. This structure ensures efficiency and innovation throughout the entire business process.
In 2009, Yashilin achieved impressive financial results, with total revenue of nearly 400 million yuan, a profit of 33.81 million yuan, foreign exchange earnings of 30.4 million USD, and tax payments of 17.94 million yuan. The company produces over 16 million high-quality neckties, 5 million fine garments such as shirts and scarves, and more than 100,000 floral items annually.
The "Yashilin" brand has been recognized as a provincial brand-name product and a national inspection-free product. Its trademark is listed as a "Well-Known Trademark in China," and its products are sold in over 50 countries across Europe, America, Southeast Asia, Japan, and South Korea.
Looking ahead, Yashilin Group is focusing on strengthening its core competencies in the tie and apparel industries. The goal is to produce 18 million high-end silk ties and 1.2 million premium shirts annually. By leveraging its leadership in the textile industry, the company aims to continue innovating, extending its industrial chain, and maintaining a strong position in the global market.
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