BOSIDENG·RICCI is a women's fashion brand launched directly by Bosideng Group, representing a key part of the company’s strategy to "comprehensively implement a diversification strategy and build a new brand map." Targeting women aged 25 to 40 who value a high quality of life, this brand caters to middle- to high-level professional women with a refined sense of style and aesthetic.
On November 18th, BOSIDENG·RICCI successfully held its Spring/Summer 2011 fashion show at the Changshu International Hotel, receiving positive feedback from industry experts and media. The event showcased three main collections: modern fashion, elegant professionalism, and the brand’s unique identity. Each collection features a minimalist color palette of black, white, gray, beige, and coffee, emphasizing versatile styling and mix-and-match possibilities.
According to Huang Gui, vice president of Bosideng International Holdings Limited and head of the BOSIDENG·RICCI brand, the brand will focus on expanding in East China over the next two years. Within three years, the sales network is expected to cover the entire country, with annual sales surpassing 1.2 billion yuan.
As the leading manufacturer of down clothing in China, Bosideng has dominated half of the domestic market for 15 consecutive years. In recent years, the company has been working to become a multi-category integrated apparel brand, optimizing its business structure and reducing seasonal fluctuations. By implementing a four-season strategy, Bosideng has steadily increased its men's brand sales and acquired the rights to distribute the internationally recognized Rocawear brand in Greater China.
Entering the women's fashion market marks a significant step in Bosideng’s transformation into a full-fledged brand operator, reflecting its broader vision for future growth and diversification.
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