BOSIDENG·RICCI is a women’s fashion brand directly managed by Bosideng Group and a key component of the company's strategy to "comprehensively implement a diversification strategy and build a new brand map." Targeting women aged 25 to 40 who value a high quality of life, the brand appeals to middle- to high-level professional women with a refined sense of style.
On November 18th, BOSIDENG·RICCI successfully launched its Spring/Summer 2011 fashion show at the Changshu International Hotel, receiving positive feedback from industry experts and media. The event showcased three core collections: modern fashion, elegant professionalism, and the brand’s unique identity. Each collection features a neutral palette of black, white, gray, beige, and coffee, emphasizing versatile styling and mix-and-match possibilities.
According to Huang Gui, Vice President of Bosideng International Holdings Limited and head of the BOSIDENG·RICCI brand, the brand will focus on expanding in East China over the next two years. It aims to establish a nationwide sales network within three years, with an annual turnover exceeding 1.2 billion yuan.
As the leading manufacturer of down products in China, Bosideng has dominated half of the national market for 15 consecutive years. In recent years, the company has been working to transform into a multi-category apparel group, optimizing its business structure and reducing seasonal fluctuations. By implementing a four-season strategy, Bosideng has seen consistent growth in its men’s brand and has acquired the rights to distribute the globally recognized brand Rocawear in Greater China.
With the launch of BOSIDENG·RICCI, the company is further strengthening its position as a comprehensive brand operator, entering the women’s fashion market with a fresh and innovative approach. This marks another significant step in Bosideng’s journey toward brand transformation and long-term growth.
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