Gap Inc. (NYSE: GPS) has revealed that four new Gap stores in China will soon open their doors, marking a significant step in the brand’s expansion into the Asian market. These stores will showcase modern design and introduce Gap's signature style to Chinese consumers for the first time. Each location will carry the full range of Gap products, including Gap, GapKids, babyGap, and GapBody, offering a one-stop shopping experience for the entire family.
In addition to the physical stores, Gap has launched its official online flagship store in China, allowing customers nationwide to shop for Gap clothing instantly. This move reflects the company’s commitment to meeting the evolving needs of its customers through both offline and online channels.
"Gap is the first American retailer to offer a unified fashion experience for all family members in China," said Yang Deming, President of Gap China. "We are excited to bring our cool, modern American design to Chinese consumers. I believe customers will appreciate the quality, fit, and affordability of our products, especially our latest and most popular line—the 1969 premium jeans series."
The first Gap flagship store in Shanghai will open on November 11 at Hong Kong Plaza on Huaihai Zhong Road, a major shopping district. Another store will be located in Zhongchuang Building on Nanjing West Road, opening in the coming weeks. In Beijing, two new stores will debut on November 13—one at APM Shopping Mall on Wangfujing Street and another at Joy City in Chaoyang District.
Each store will feature a well-trained team dedicated to providing exceptional customer service. From welcoming guests at the entrance to assigning specialized sales associates for each product line, Gap aims to deliver a seamless and personalized shopping experience. Additionally, all four stores will offer professional fitting appointments for denim.
On the digital front, customers across China can now shop Gap’s full collection via the official online store, operated in partnership with Shanghai Yishang Network Information Co., Ltd. The website provides a convenient way to access Gap’s products anytime, anywhere.
To celebrate this milestone, Gap is launching a campaign titled “Let’s Gap Together,†highlighting the fusion of American and Chinese cultures. Renowned photographer Annie Leibovitz has captured a series of images for the campaign, featuring notable figures such as Chinese actress Zhou Xun, environmentalist Philippe Cousteau Jr., and others. These visuals will be featured in-store, on the official website, and in outdoor advertisements.
Gap’s entry into China represents a key component of its global strategy. After years of research and planning, the brand is now poised to expand further, with more stores planned in the future.
Gap is a leading global specialty retailer, offering apparel, accessories, and personal care products for men, women, children, and babies. With brands like Gap, Banana Republic, Old Navy, Piperlime, and Athletea, the company operates over 3,100 stores worldwide and continues to grow its international presence through franchising in Asia, Europe, Latin America, and the Middle East.
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