The old summer clothes clear out the big discount "sweeping fishermen" rational consumption is very calm

Since entering the summer, last year's old-fashioned summer clothing has been overburdened. “Actually, the old summer discounts have been used for nearly a month. Each weekend, various shopping malls will launch corresponding promotions. Discounted promotions have been difficult to generate as strong popularity as they have been in previous years.” said the staff in the New Mart Mall. . The reporter learned that the discounts for the old summer clothes this summer can be said to be higher than a single call. At the same time, some shoe counters have also launched a “Folding and Surprising” special weekend event. However, under such promotional efforts, consumers’ desire for shopping did not “explode” as expected. Many counter shopping guides stated that compared with previous years, consumers are now calmer, and in the face of large discounts, more People choose rational consumption.

During the promotion season, the “sweeping fishermen” were calm on Saturday evening. The reporter encountered the public Miss Zhao who had just “sweeped” goods from the sales floor on the first floor of the New Mart. “I bought a pair of sandals and a pair of fish-mouth shoes. Not easy to outdated style." She told reporters that in previous years when the discount promotion, she will always be unable to resist the temptation to buy a bunch of goods, resulting in many clothes and shoes but did not pass through after buying home. "Although they are all discounted goods, the price is actually very high. It is wasteful to buy it and not to wear it."

In the department store's Ou Shili counter, seeing a 3-6 percent off event, a young lady tried on several dresses that seemed not to be quite satisfied with the style. She said with her companion: "Forget it, although the price is not It's expensive, but it didn't pick the right one, or didn't buy it."

"There will always be a group of crazy sweepers in the sales season in previous years. Now that consumers have become rational, many people will not only consider whether the price is worthwhile, but also whether it is necessary to purchase. "Mr. Liu, who runs a clothing brand, told reporters that July was the time period for summer clothes to be cleaned up. The sales force was relatively large. The sales volume was generally good, but it did not reach the expected goal." This is not unrelated to consumers becoming rational. ."

Many promotions, creating rational consumers, Mr. Liu attributed the consumer's "quiet" to promotional activities too often. He said: "In fact, summer discounts have been playing for nearly a month. Each weekend, major shopping malls will launch corresponding promotions. It is difficult for discount promotions to have the same level of popularity as in previous years."

“Costumes are generally firm when prices are just listed. After half a month, they start discounting them all the way to the season. Anyway, they can buy discounted goods. Why not buy new ones?” said Ms. Lee, a consumer who told reporters that she had also liked to Amoy clothes when changing seasons, she can find many years of shopping experience, she found that this is not a very "economic" shopping methods, "especially women, almost every year there are new popular styles and popular colors, bought this year, next year is not Will definitely wear."