July 8, 2012, the twelfth China (Shenzhen) clothing apparel trade fair held grand! Among the many clothing pavilions, Shenzhen pavilion "auspicious vegetarian" pavilion with thick Chinese classical charm, attracting a large number of clothing buyers, the brand has been developed for ten years. Founded in 2002, "Jixiangzhai" opened its first overseas branch in Singapore in 2011, which also indicates that this domestic brand, called the "Oriental Cultural Symbol," officially stepped out of the country and entered the international market.
In recent years, the main Chinese style clothing brand is not unusual, and auspicious vegetarian is among the best. Why is she still able to maintain a sound development during the economic downturn? This is because the fortune's work has always been able to keep pace with the trend of development and maintain its own characteristics. With bold colors, avant-garde and retro combination, is the best embodiment of auspicious vegetarian clothing style vocabulary. Generally in the market mainly to the Chinese style clothing brand are mainly cheongsam, more monotonous. However, the costumes designed by Jixiang break the dull and monotonous Chinese style costumes on the market in the past, and can blend the modern fashion elements well with the classical Chinese style. In the fabric of clothes, the selection is also in line with today's environmental philosophy of cotton, silk material. Jixiangzhai has a great feature, that is, three-dimensional embroidery on clothes, which is an important element of its style.
Yang Fan, chief designer of "Jixiangzhai" brand, said in an interview: "We not only copy the shape of traditional Chinese culture, but borrow the soul of traditional culture and integrate these into our design work. Can see the most real, most imaginative use of color, can touch the 20 petals of three-dimensional embroidery; quaint tie-dye, smooth hand-painted, auspicious fast is the most people can feel the deep waters, sparse Dark incense '.
Mentioned Ms. Yang Fan, the design behind her story is very touching. Compared to the average designer, she is not a scientific background. Ms. Yang Fan, by virtue of her hobbies and understanding of classical Chinese classical culture, has designed a garment that is perfectly integrated with the modern trend so that Jixiangzhai can achieve a good position in the fashion industry today and is deeply loved by both Chinese and foreign consumers. It is also very rare of. (
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