"Little President" brand micro-movie "Star N plan" grand screening

On July 4, 2012, China's first juvenile sci-fi micro-movie, "N Planet Project - 2020", jointly created by the young president of the Junior Juvenile Brand and the Chinese famous micro-film company Royal Digital Films, was grandly held at Jinma Hotel, Jinjiang, Fujian. Premiere. The Chinese popular star Tong Zixing (Lele), who played his brother Aki, attended the event and performed a wonderful mechanical dance with the alien N’ Tsai. Mr. Lin Yuqi, General Manager of Qilter Co., Ltd., and Huang Canming, President of Huangpin Microfilming Co., Ltd. also attended the premiere ceremony. At the same time, the two parties reached a further cooperation agreement. They will combine traditional media and new media to promote microfilms online and offline. ——2020 will present a warm-hearted, human-oriented science-fiction film for teenagers and extraterrestrials.

The company's general manager Lin Yuqi

On July 4, 2012, China's first juvenile sci-fi micro-movie, "N Planet Project - 2020", jointly created by the young president of the Junior Juvenile Brand and the Chinese famous micro-film company Royal Digital Films, was grandly held at Jinma Hotel, Jinjiang, Fujian. Premiere. The Chinese popular star Tong Zixing (Lele), who played his brother Aki, attended the event and performed a wonderful mechanical dance with the alien N’ Tsai. Mr. Lin Yuqi, General Manager of Qilter Co., Ltd., and Huang Canming, President of Huangpin Microfilming Co., Ltd. also attended the premiere ceremony. At the same time, the two parties reached a further cooperation agreement. They will combine traditional media and new media to promote microfilms online and offline. ——2020 will present a warm-hearted, human-oriented science-fiction film for teenagers and extraterrestrials.

At the meeting, the small president brand of Qilter Co., Ltd. signed the Chinese popular child star Hu Xianyi (Lele) as its brand image spokesperson. In the micro-movie, acting as protagonist Aki is the image spokesperson for our little president brand Hu Xianyi (Lele). Hu Xianyi (Lele) is a popular Chinese child star who has participated in many well-known film and television drama performances. His works include "The Warriors of the Warriors" loved by children, the film "Beautiful Life" directed by the Hong Kong Film Director (Movie China TV Edition), and the TV series "The Rouge Overlord" directed by the Taiwanese director Chen Lie. In the near future, he is shooting the movie "Hundred Birds Phoenix" directed by Wu Tianming, and the drama "Baby Goes Home" directed by Han Gang and Yang Wei. Hu Xianyi (Lele) has extensive experience in performing. The performance in the "N Planet Project - 2020" micro-film was greatly appreciated by the director.

signing ceremony

The Little President Brand Makes Micro Film Cross-border Marketing

Teaming up with Imperial Pictures to create China's first juvenile sci-fi micro-movie "The Planet N Project - 2020"

The micro-movie "N Planet Project - 2020" is about a pair of curious and imaginative cousins ​​who, by chance, discovered an alien creature. From fear and curiosity to finally taking home alien life, saved the life of the alien creatures, and became a good friend with it, and finally sent the aliens N Zai back to the UFO.

This sci-fi tale was highly consistent with the brand concept of the “Principle I want to lead the future” of the small presidential brand, which perfectly integrated the brand concept with the film art. The micro-movie shows the children's innocence, sincerity, kindness, and rich imagination nature to the audience through this beautiful story. This microfilm is China's first juvenile sci-fi micro-movie, and it is also the first micro-movie in China's children's shoes and apparel industry.

Microfilm has become an important way of marketing

The young president is the first brand in China's children's shoes and apparel industry to carry out brand promotion in the form of microfilms.

Microfilm is not unfamiliar to everyone. More and more brands choose to use microfilm to promote. Mr. Lin Yuqi, general manager of Qilter Co., Ltd., said that microfilms are produced in advertisements and are far more than advertisements. There is a big difference between micro-films and traditional advertisements. Many of China's advertisements remain in the stage of hawking bombardment. It is easy for people to develop resistance, and it will not be effective if it is used later. The emergence of microfilms is not only a clear stream in the film and television industry, but also a new front for marketing. It is able to highly integrate the brand with the micro-movie, moving people through the story, the short and sleek form is suitable for the mass of the fast-paced lifestyle, for the audience to accept and remember it. The small presidential brand hopes to achieve the maximal communication effect and consumer identity through this combination of microfilm and advertising.

Microfilm has become the most popular form of communication. From the end of 2010 to less than 2 years, microfilm has become a new favorite of the public and brands from a grassroots film and television work. Many well-known directors and film stars have started to participate in the production of microfilms with great fanfare, making this market more prosperous and allowing the public to accept this new art form. Micro movie marketing has become an inevitable choice and a necessary way.

The production of "Star N Project - 2020" is one of China's most famous micro-film companies. The company has a number of works on the line and has been highly recognized by the industry and the audience. Mr. Huang Canming, president of Huangpin Microfilms, said that microfilm has become a new form of marketing, which is both artistic and has a very good commercial publicity effect. Microfilm relies on the spread of the Internet and new media, and forms of communication are more convenient and deeper. Through micro-movie storytelling, it is possible to achieve multi-level and deep-level communication with consumers, and to grasp the perfect blend of business and art. This can not only present a pleasing good work but also brand promotion. The best results. The two are mutually reinforcing and need to find the combination of the two. In the future, micro-movie transmission of brand value will become the industry's most popular mode of transmission.

Sirte's General Manager Lin Qi and Hu Xianyi

Joint royal product microfilm for new media promotion

Traditional media and new media plans to conduct comprehensive online and offline promotion

It has been revealed that the micro-movie "Plan N Project-2020", which is owned by Qirt Co., Ltd., will carry out all-dimensional and three-dimensional promotion with traditional media and new media in conjunction with online and offline activities.

At the meeting, the small president brand and Hunan Satellite TV Golden Eagle cartoon reached a strategic cooperation. At the same time, the new media of the joint imperial micro film has applied microblogging marketing to the dissemination of the micro film - sharing all kinds of tidbits to microblogs and forums, and using microblogging interactive topics to guide the story. More stories will be extended on Weibo. This is to make more friends more familiar with the story and to further attract more attention and comments from other users. The cooperation with Hunan Satellite TV Golden Eagle cartoon is to link the television media with online media to form a network platform, so that the dissemination will be more in-depth. According to Liu Quan, Marketing Director of Qilter Co., Ltd., the mini-movie "N Planet Plan 2020" will not only become the benchmark of the industry, but also will become a classic case in the industry.

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