Talking about the Cultural Construction of China Garment Association Grasping Ideological and Political Work

The China Garment Association was established in 1991 and is a self-disciplined, non-profit, national industry organization in the apparel industry in China. The Chinese Garment Association aims to promote the development of China's garment industry and provides various services related to the garment industry to the government, industry, and society.

The China Garment Association is committed to improving the quality of its industries and is committed to industrial restructuring and growth model innovation. Based on the increase in the cultivation, fostering, and improvement of China's original clothing brands, the China Garment Association strives to communicate with upstream and downstream industries and between enterprises and the government. We will accelerate the pace of international cooperation and strive to create a good atmosphere for the development of Chinese garment enterprises.

Under such a mission, how does the association culture proceed from its own characteristics by grafting ideological and political work to promote the construction of the association and promote the development of the industry?

To give play to the advantages of ideological and political work and promote the cultural construction of the Association’s Cultural Construction Association, we should give full play to the advantages of ideological and political work. The cultural construction of the association should use the political advantages, organizational advantages, network advantages, team strengths, and propaganda advantages of ideological and political work to promote the development of the Chinese clothing association culture.

China is a big producer of clothing, a big consumer, and a big exporter, but it is not a big brand, or even a small brand. In the brand era, the brand is the fundamental guarantee for the development of the company. Behind the brand is culture, in the Chinese culture, especially in the apparel industry culture, can not become the world's leading culture, the construction of association culture, so as to promote the construction of the industry, corporate dress culture, and marketing through the association's organization, publicity and other functions The Chinese clothing culture can be recognized more quickly and widely in the world. This is an important aspect of the association's cultural construction.

Therefore, in the construction of the association’s culture, we should adhere to the ideological and political work as a guide, organically integrate the association’s culture with the ideological and political work of the association, and infiltrate the ideological and political work into the entire process of the association’s cultural construction work.

Construction Association Culture Broaden the Ideological and Political Work of the Association Along with the development of the socialist market economy and the deepening of the modern enterprise system, there are more new issues, new conflicts and new situations in China's garment enterprises. Ideological and political work must adapt to changes in the situation and Need to adapt to the needs of the new situation.

At present, China's apparel industry is mainly characterized by the contradiction between the growing brand demand of consumers and the backwardness of Chinese brands; the growing demand for apparel culture between consumers and the Chinese dress culture cannot yet become a contradiction between the mainstream. The handling and settlement of these contradictions has a direct relationship with the development of enterprises and the industry itself. The first is how to understand the impact of culture on the development of the apparel industry; the second is how to promote the development of industry culture.

In this process, the China Garment Association has an important role in promoting. China Garment Association maintains intellectual property rights, strengthens social responsibility supervision, regulates industry behaviors, investigates and studies industrial development and market trends, participates in the formulation of strategic plans, promotes scientific and technological progress, organizes education and training, encourages independent innovation of enterprises, and organizes brands to exhibit at home and abroad. The development of enterprise market; the development of industry diplomacy, promotion of international cooperation and other aspects have this important function. In various activities and services, the China Garment Association has formed its own unique culture: passion, focus, innovation, and cooperation. It has also cultivated a group of staff members with strong organization, active thoughts, and dedication. Political work also penetrates organically throughout the work, study, and life.

This is because the association culture's material form culture, institutional form culture and concept form culture can effectively combine the party's ideological and political work with the management of the association. The association is also a variety of activities that are carried out through the association's culture. This makes the association's business purpose, development strategy, and association spirit become the employee's value guidelines and behavioral norms; the new vision and content of the association's ideological and political work has been expanded. Ways and methods have been improved and ideological and political work has been strengthened.

The reason why the association contains ideological and political work among various cultural activities is due to the "software" and "hardware" of the association's cultural construction. The association culture is multi-angle, multi-level, all-dimensional and three-dimensional. The effective carrier of ideological and political work. The ideological and political work is based on the material conditions and materialization methods of the Association's culture, so that ideological and political work can be taught in literature, entertained, visible, and tangible. Facts have proved that once the association’s cultural activities and sound cultural facilities are properly used in ideological and political work, it will be able to create a new situation of ideological and political work that is lively, attractive, and appealing.

The culture of the association has continuously enriched and deepened the content of the ideological and political work of the association, which has enabled the staff of the association to intentionally or unintentionally identify with the association’s cultural melody in terms of ideas, behaviors and other aspects, and to improve the effectiveness of ideological and political work. The cultural construction of the association helps to extend the ideological and political work to all parts and links, and broadens the time and space for ideological and political work. As an ideological and political worker of the China Garment Association, the author believes that on the basis of the existing advantages of the China Garment Association, it is necessary to actively explore the new ways and contents of ideological and political work and association culture. In the development of the industry, the Chinese garment industry is facing a major transformation in industrial transformation and upgrading. In the process of reform, how the association's services are up to the standard and how to use the arduous ideological level to guide the enterprises is an issue that the association must face, and it is also political. The ideological work is an important entry point, allowing ideological and political work to become the driving force for the development of the association and the driving force for industrial development. This is our starting point.

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