Male underwear is relatively slow development compared to female underwear, the market size of only women 1 / 7-1 / 6 . However, in terms of market capacity, the total population of Chinese men is slightly higher than that of women, so there is a great market for male underwear.
With the rise of fitness and leisure life, changes in people's attitudes have brought about changes in consumer demand for men's underwear and Dress styles. Currently male underwear from the four corners of the underwear and rough texture of the undershirt of the traditional mode of breakthrough, and gradually to the movement, quality, brand development, designed to show men's health and masculine beauty. However, the men's underwear from a fashion point of view compared to women's gap is still obvious.
So far, there are few stores in China specializing in men's underwear counters, while men's underwear stores have emerged, attracting people's attention, because of this, the major clothing companies have introduced according to market demand, a special men's underwear brand , Such as MCLEMAN Michael Raymond is a shopping malls counters and stores operating direction become a men's underwear new force, leading the development of men's underwear trend. LANDOMS Lancaster is a fashionable men's lingerie brand targeting high-quality and civilized prices launched by young, individual and trendy men. It quickly won the market with the sales model of both online and in-store sales terminals.
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