The second session of the brand promotion seminar and tourism and leisure event held by Yeeland in Lijiang, Yunnan Province was successfully held

Lijiang, a magical and beautiful place;

Lijiang, a quaint and quiet place;

Snowy Yulongshan;

Mountain valley Tiger Leaping Gorge;

Old style ancient city;

Plateau lake Lugu Lake;

Mosuo style daughter country;

Hieroglyphics Dongbaven ... Lijiang has a surprising sky, absolutely refined, crystal-clear Jade Dragon Snow Mountain, a thick culture nostalgia of the mysterious ancient city of Lijiang, there are boundless vast Jinsha River, Miles First Bay and the odd risk Thunderstruck Tiger Leaping Gorge, the ancestral mountains of Yunnan Province, the Laojunshan, Lugu Lake Plateau Pearl, the growth of magical Spirulina Chenghai and other beautiful natural beauty of the world, breathtaking. The people of all ethnic groups in Lijiang, who have lived and lived in this wonderful landscape for generations, have created a colorful and uniquely mysterious national culture in the long course of history. A long history of brilliant culture, rich and colorful ethnic customs, colorful natural scenery, making Lijiang many people's dreams.

怡兰芬

Guangdong Yi Lanfen underwear Co., Ltd. organized and planned the second national agency brand promotion forum held in Lianyuan Garden Villa Hotel in Lianyun , Yunnan Province, which was attended by 30 agents and their team leaders from China, Ke Qinghai , Marketing Director Yan Haiping and other managers scheduled to attend the meeting on schedule. October 11, this forum and travel activities came to a successful conclusion. The meeting lasted for four days and included three parts: the national marketing campaign of the brand Yelan FAN and the introduction of the market operation ideas in 2012, the training, the discussion on the product development and design of the girl products and the sightseeing tour of Lijiang Scenic Spots.

At 9:30 am on October 9, the meeting officially started. First, the speech was made by Mr. Ke Qinghai, the chairman of the board. In his speech, all the 30 agents and their team elites participating in the conference are warmly welcome. The annual national agent conference No one is absent, this is most pleased to Yelanfen things, but also the most enviable business for some things, I hope every year, the National Dealers Conference can adhere to this.

2011 is an unusual year. Weak market and soaring property prices have affected us all and affected us. However, all of us worked together to overcome the difficulties and achieved great success in 2011. This is what we all Because of this we also see the unity of Yeeran people and the power of Yeeran people. We are a team and we must carry forward this spirit of solidarity and progress.

2011 is the 9th anniversary of Yelan Fung plant, in this hard nine years, we have gone through ups and downs, only to have Yee Feen today's growth, hope everyone will have the same storm, all the way forward! For our tomorrow work together!

20 minutes later by marketing director Yan Haiping do 2011 sales analysis and 2012 plan report, in reviewing the operation of the market in 2011 when the girls underwear: Adult bra experienced 20 years of development, the consumption potential has been completely stimulated, The market tends to be saturated, so many manufacturers will gaze on the girls underwear, followed by the market this year introduced more than 20 girls lingerie brand , which is dangerous but also opportunities for the rapid development of Chinese girls underwear development Period, but the brand is facing tremendous pressure for Yee Lan Fen, because many girls lingerie are based on Yelan Fung as the benchmark, our R & D costs are increasing year by year, if the national agents do not deepen and rectify channel quality improvement In the future, the leading position of Yeelanden will be eroded by other brands. To this end, Guangdong Yilanfen Co., Ltd. requires the national agents to put forward the strategic deployment of "1000 store image project" in accordance with the head office and implement the planned, Multi-level and multi-category rectification and reform and completed the layout of 2000 "special shops" nationwide in three years. Then analysis of the 2011 company sales data, including the company in 2011 and 2010 total sales data analysis, monthly sales analysis, 2011, all kinds of products Yee Lanfen total sales analysis, size and color analysis, analysis of 2011 South North District, the completion of the task, the sales growth made a detailed analysis and explanation; and brand management system in 2011 made a detailed report, including dust-free workshop to increase and improve, staff management. When looking forward to 2012, it is mentioned that Yeelanden Corporation is willing to invest 5 times more funds on the basis of 2011. In 2012, the sales volume of girls' underwear in the national market reached 3 million sets, which is planned to be sold in 2011 The amount of 41.8% increase. We have to seize the opportunity to occupy the market, the company will also have a larger public service marketing campaign in 2012 to cater to market promotion and changes. In the after-sales service company has also been improving, in the face of customer comments and suggestions we will improve, the after-sales department also needs all of us together to understand each other in order to better accomplish this work, we will try our best to agents Satisfied, customer satisfaction. In talking about the links we face, we analyze the competitive underwear manufacturers in the market, and analyze their development, market advantages, disadvantages and sales. In order to increase market share, we need to market segmentation, special models of underwear, a special increase in product categories targeted sales, the market to do fine, fine, highlighting the quality and service Yee Fen.

怡兰芬第二届品牌推广座谈会及旅游休闲盛会在云南丽江胜利召开

Subsequently, Yi Lanfen brand beauty designer Wang Haijuan on product selling and creative design made a detailed introduction, through years of product research and fabric development, Yee Lanfen underwear has formed its own unique style and selling point, all products are pure Natural fiber fabrics, the application of special treatment methods, the use of clean production workshop, so that each piece of underwear has a green, environmentally friendly features, delicate, soft feel. Yee Lanfen underwear, the use of milk silk, soy fiber, Lycra, etc., have been carefully selected, the quality of strict checks to ensure that Yee Linfen underwear become a real healthy underwear, play a health role. Yee Lanfen underwear has good breathability, strong hygroscopicity, superior elastic recovery performance, superior sun resistance, anti-bacterial, anti-acid and alkali capabilities. Dellan designed in the elaborate design, in full accordance with the guidance of human body mechanics tailoring, according to the wearer of different fat growth direction, the various parts of the body beloved by different pressures and development of the design. Differing from the existing market underwear, Yee Lan Fen is designed specifically for teenage girls in their formative years to shape the perfect body of the future. Girls breast no muscle tissue, only glandular tissue and fat, like a tense web, plays a supporting role, it is different from the muscle tissue, there is no flexibility, therefore, the development of the girl breast matures, will make the breast burden Uneven, impeding the normal flow of blood within the breast, causing some blood stasis, causing breast disease, strenuous exercise prone to breast damage, and any kind of trauma may cause mastitis. Ye Lanfen girls underwear designed to take full account of this body structure, and continue to bring you through the technical means of comfort and perfect wear feeling, Lingerie Lingerie its design is the most important thing is there is no "steel support" and no wire and Wire and so on. Yi Lanfen fashion design to guide the new wave of consumer spending, designed to show young girls healthy, lively, youthful, individuality, simplicity of the atmosphere, difficult to replace other products, different from adult underwear pure mature, sexy, charming style and so on. Divided into five series, hundreds of styles, models from big to small, from 10 years old to 18 years of age all bras, underwear, pajamas, home clothes, sling installed. Show pure and lovely, elegant and elegant, simple and neat, comfortable and elegant, intimate soft style. As underwear close to human skin, a little careless who are most likely to cause skin allergies, physical discomfort, coupled with the young girls are in an important period of growth and development, Yee Lan Fen since its inception to ensure that 100% of the cotton , In 2011 in order to further enhance the brand and quality, invested heavily in converting dust-free workshop, and officially put into operation in March this year, officially put into operation dust-free workshop, not only to ensure that the surface and accessories from the cloth to the finished product Sterilization, disinfection, health, environmental protection, but also to ensure the comprehensive detection of product quality and corner of the remaining surface of the comprehensive utilization of accessories. At present, Yee Lanfen girls lingerie has passed ISO90001 and ISO14001 quality system and environmental protection double certification, the green efficiency of its products not only by the State Environmental Protection Administration, the National Association of High-tech Industrial Organization and other authorities praise, but also sought after by the consumer market and love , Many young girls will be Yee Lam Fennel girl underwear as a gift to friends and relatives birthday gift.

怡兰芬第二届品牌推广座谈会及旅游休闲盛会在云南丽江胜利召开

On the afternoon of October 9, the national agents and managers of Yilanfen gathered together to discuss the product category and brand marketing. Each of the company's functional departments and relevant responsible persons participated in the discussion. The topics discussed included product development, quality Promotion, the stability of the price system, cultural marketing, public service marketing activities, marketing issues, etc., the relevant staff have done a detailed answer.

On October 10, the national agent and company manager of Yeelanden first climbed the snow-capped Yulong Shan under the guidance of a tour guide. Jade Dragon Snow Mountain is a sacred mountain in the minds of all ethnic groups in Naxi and Lijiang. The "three" protectors of the Naxi nationality are the embodiment of Jade Dragon Snow Mountain. So far, Lijiang has held a grand "three festival" every year. Jade Dragon Snow Mountain is a very subtropical high mountain in Yunnan, from the foot of the valley to the peak with the subtropical, temperate to boreal complete vertical with natural landscape. Since ancient times is a magnificent scenic snow-capped mountains, worship pilgrims endless. Jade Dragon Snow Mountain to risk, odd, beautiful, show known, magnificent, exquisite beauty of shape. With the seasonal changes and climate change, sometimes cloud steaming Xia Wei, Yulong hidden time and sometimes blue sky cloudless, crystal clear peaks. Yulong snow-capped mountains all the year round from north to south arranged in 13 peaks, set against the background of the blue sky, like a Yulong volley.

怡兰芬第二届品牌推广座谈会及旅游休闲盛会在云南丽江胜利召开

Afternoon, we go hand in hand, walking the Tiger Leaping Gorge, the world's most romantic walking experience. A taste of the gentle and bustling Lijiang, experiencing the arrogance of the arduous and arduous journey, all the people of Elan Fraser in the common ground after the Tiger Tiger Leaping Gorge's deepening feelings, really understand what is the real family, brothers and sisters, but also to you Lan Fen colleagues accepted a soul-stirring education. Subsequently, all the family members of Yee-lan visited Lijiang Burma jade city, "Burma jade" history was founded in 1996, formerly known as "Dali Myitkyina jewelry." Enterprises have experienced the ups and downs of the 90's of the commercial sea, with a reputation of both at home and abroad. More than ten years of permanent continuation of the jade industry as the most important to the Tak-Tak as the business of the country, the business for the development of the road. Abide by the ancient training, pioneering and innovative. Therefore, with many years of business management and strong economic strength in 2001, 2002, 2003, 2005 and 2006, spending huge sums of money in the acquisition of "Sanhe jewelry", "Taian jewelry", "Guihai jewelry" , "Plateau herbs", "Rhine jewelry", "Pa Hsin-cheng jewelry factory" and many other shopping malls. So as to standardize and integrate the tourism shopping environment in Dali Prefecture, put an end to the non-standard operation of tourism and shopping in the past years, lack of business ethics and poor service quality. Making the entire Dali Tourism image to be further improved and improved. Jade city crystal clear jade, Burma's unique culture, deeply attracted the attention of agents, many agents in the guide commentary and jade city staff meticulous explanation, but also did not understand what is meant by " Tibetan jade show the truth, Pei-yu sentiment. "

October 11 All participants gathered to visit the Lijiang Black Dragon Pool, also known as Yuquan Park, located at the foot of Xiangshan in the north of the city, along the longitude and latitude of the ancient city of Square along the Jade River upstream, about one kilometer about a crystal clear springs, This is the famous Black Dragon Pool in China and abroad. Pools pouring from the gorge between the rock, according to Dendrobium Chingchuankan into 40,000 square meters of Tamian. Surrounded by beautiful, brilliant. Yishanbangshui beautiful ancient buildings dotted the meantime. Its rhyme Yi Cai, often lead to stop and even stay.

怡兰芬第二届品牌推广座谈会及旅游休闲盛会在云南丽江胜利召开

In addition, visit the ancient city of Lijiang, where there are famous Sifang Street, Dashiqiao, Bar Street, Mufu and other small attractions, there is the most concentrated in China Inn, the most ethnic souvenirs tourist is each Lijiang travel to people who will go to. Set here Lingxiu, antique and natural beauty of the Naxi cultural customs in one, so that everyone linger, marvel. In the evening, Yee Lanfen all my colleagues gathered together to listen to the original voice - Lishui Sands, Naxi ancient music. Some people say that less than Lijiang not to Yunnan, do not listen to Naxi ancient music is not counted in Lijiang, do not listen to propaganda, not heard Naxi ancient music. Naxi ancient music is widely circulated in the Naxi folk classical music. Taoist and ritual music, music of Confucian ceremonies, even the words of the Tang, Song and Yuan dynasties, and music of the Tunes, miraculously blend in the melody of Naxi ancient music, but form the unique charm of Naxi folk music. This is a pure, ethereal charm, really soul-stirring, across the world between the plug! Afterwards, we all enjoyed Lijiang specialties "Dongba Valley Wild Fondue", Dongba Valley Wild Fungus Hotpot, the Spring of Jade Dragon Snow Mountain known for many years, the Cordyceps of Plateau Snow Mountain, and 46 kinds of wild mountain bacteria secreted through 12 An evening stew is made of simmering, Naxi-style dinner to all the people Yee Finn appetite.

With the dinner ended, the meeting also ended in the final. This annual meeting for 2012 marketing confidence, pointed out the direction of planning initiatives. Believe that under the leadership of the Yelan Fung Corporation, with the joint efforts of all agents, the 2012 Yeon Lanfen girls lingerie national sales continued to be ranked first in the great goal will be able to be successfully achieved.

Each meeting is short-lived, each meeting has a new goal, the end of each meeting is a new beginning, in 2012, for our new goal, we once again set out to fight for the ideal! In 2011, the brand of the second national seminar and the tourism and leisure event were finished successfully!

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