Balanced development between fashion and practicality

"Fashion sense of course is the most important for women's fabrics, but this year's product's cost-effectiveness is increasingly being valued by customers." A women's clothing company official said in an interview with reporters. Affected by the economic environment, women's fabrics companies are adjusting their product mix according to market demand, increasing the proportion of domestic sales, implementing transformation and upgrading, and working hard to open up new markets. As an important channel for expanding the market, the intertextile fabric exhibition, which has been deeply professional, continues to be sought after by companies.

Adjusting the rhythm to avoid risks In 2011, due to uncertainties in the global economic recovery, rising production costs, increasing pressure on the appreciation of ***, and relatively declining consumer demand in the international market, the operation of fabric companies was under pressure and some apparel manufacturers even sought Replace the original fiber with materials of similar quality and lower cost to save costs. Foreign sales of fabric companies declined, and profit margins narrowed. Under this circumstance, the women's fabric companies that are at the forefront of fashion are adjusting their rhythm and seeking space for their own development under the premise of avoiding risks.

Jiang Jiangang, the deputy general manager of Jiangsu Xinmin Textile Technology Co., Ltd., told the reporter that in the first half of the year, the company's production and operation were stable, production and sales were smooth, and operating income increased year-on-year, but the benefits declined. He believes that in the face of a sudden change in the external environment, we must "strengthen confidence without panic, strengthen management and internal skills." At present, Xinmin Textile is transforming and upgrading by adjusting the industrial structure, product structure, customer structure, and market structure. “We continue to develop new customers and at the same time increase the screening and identification of customers, and strengthen the control of production risks. The key is to do a good job of superior products, give full play to the brand advantage, and expand the overall competitiveness.” Deputy General Manager Wu Jiang Fuhua Weaving Co., Ltd. Li Daqing said.

Huang Hua, the manager of Jiangsu Guohua Taihua Industrial Co., Ltd., which is actively preparing for the intertextile fabrics exhibition, felt that the orders for the export market in the first half of the year were obviously insufficient and the trend of outward migration was accelerating. Manager Zhang of Jiangsu Huayi Garment Co., Ltd. also stated that the export market was sluggish in the first half of the year and improved in the second half of the year. However, due to the global economic downturn, the market outlook from the end of this year to the beginning of next year is not optimistic. The domestic market was steadily lower in the first half of the year, and may rebound slightly in the second half of the year.

Shen Xuefeng, a veteran fabric designer and former director of Hangzhou Jimei Printing and Dyeing Co., Ltd., believes that based on the current economic environment, next year women's wear will be refined and exquisite, requiring neat and delicate fabrics and no longer favoring jacquard fabrics. “Because of the economic downturn, people do not like to wear fancy clothes, and brand clothing introduces more simple and basic models, which also affect the trend of fabrics.” Affected by this economic environment, enterprises with no development ability will become increasingly difficult to survive. The amount of corporate orders for development capabilities has also declined. The global economic downturn coupled with the pressure of *** appreciation and rising production costs have made exporting more and more difficult. Some international orders have shifted to Southeast Asia, forcing some companies, especially exporters, to implement transformation. The proportion of domestic sales in transition continued to increase.

Targeted development of good maneuvering Yu Jianmao, general manager of the Jiangsu Silk Group, believes that under current circumstances, if a company does not prepare and develop products without targeted development, it may directly affect the survival of the company. At the end of last year, Sürke Group had already forecasted this year's market and adjusted its products. The principle is to use its own advantages to investigate the market and develop ultra-thin women's summer fabrics. “This year we have improved product quality at the level of new product development, doing something with a relatively high added value, increasing development efforts in the European and American markets, and increasing profit margins to make up for the pressure of *** appreciation. According to the country's vigorous development of the development direction of the western region, we will focus on the research and development of some targeted fabrics to increase the proportion of domestic sales.” The practice of Jiangsu Guohua Thai Industrial Co., Ltd. is: actively exploring emerging markets on the one hand and tightly on the European and American markets on the other Customers upgrade and increase cooperation with high-end customers.

For this year's market situation, Wu Jiang Fuhua to take corresponding measures to further close to the market and integrate into the market. Li Daqing introduced that Fuhua’s approach was to first increase the research and development of fine denier high-F polyester products and improve the texture to replace some of the nylon products; secondly, to develop the yarn-dyed fabrics for the low-carbon and environmentally friendly market; and to increase the number of cotton-like products. The R & D to replace cotton products; the final is to further optimize Taslan products. In marketing, intensified direct sales, increased direct dialogue with brand customers, increased the number of promotion meetings and promotion of new products; optimized store marketing, used existing stores to strengthen cooperation with customers; continued development of distribution channels . “Now foreign garment manufacturers are no longer processing raw materials for their own procurement, but instead establish processing companies or entrust processing companies to complete garment processing in China, so related fabric purchases are mostly concentrated in domestic trade or indirect foreign trade. Therefore, we further integrate on the one hand. Domestic customer resources, improve cooperation with customers, and stabilize domestic demand; on the other hand, use exhibitions and other channels to increase publicity.”

With the world's leading chemical fiber equipment technology, the polyester differential products produced by Jiangsu Xinmin Textile Technology Co., Ltd. have higher interest rates in the same industry, and the added value of the products is high. Among them, silk and silk interwoven fabrics, rayon and rayon interweaving fabrics, and various high-grade linings are among the leading domestic products. At present, two kinds of products are mainly developed: one is differential polyester fibers, and the other is high-grade textile fabrics. “Differentiation is a way to gain advantages and reduce external competition, and it can obtain relatively lucrative profits. Wujiang is a gathering place for the textile industry. Product homogeneity is more common and competition is fierce. For this reason, the company has been pursuing differentiation. Development, relying on our strengths in equipment, technology, talents, management, etc., work hard on products and channels, and through constant efforts to achieve a qualitative change in the accumulation of quantity, achieve differentiated competition,” Jiang Jiangang said.

"Triple Innovation" Epee Scroll In the interview, companies without exception mentioned the product innovation, channel innovation and brand innovation. This "triple innovation" has become an important tool for companies to respond to market changes.

In terms of channels, fabric companies already have a more general consensus. Manager Zhang of Jiangsu Huayi Garment Co., Ltd. said: “For the export market, we mainly expand by participating in exhibitions. Intertextile Fabrics Fair is such a platform combining professionalism and trade. The expansion is mainly achieved through the spread of word-of-mouth in the exhibition and industry.” Jiangsu Huayi Garment Co., Ltd. hopes to get to know more brand companies and outstanding designers through the exhibition, because “companies want to upgrade from OEM to ODM in the upgrade, bigger OEM , Stronger ODM, try OBM, so in this intertextile fabric exhibition will be based on the characteristics of the process, both fabric display, but also to display clothing."

In terms of product innovation, the company's consensus is that "Without product innovation, we cannot survive." Jiangsu Guohua Thai Industrial Co., Ltd. has strengthened the application of new materials and new technology research and development, and strived to increase the added value of products. Fuhua's products are positioned in the "high, special, new, fine", with leisure, fashion, sports, outdoor apparel fabrics as the leading factor, with fine denier products, Taslon products and yarn-dyed fabrics as the development focus. According to reports, this year, Fuhua's focus on the introduction of fabrics are yarn-dyed fabrics, Shu Fu special fabrics and MIX fabrics. The yarn-dyed fabric is made of liquid spinning yarn, which shortens the dyeing and finishing process and reduces the environmental pollution. The fabric can be used to make jackets and down jackets after a series of finishings. The fabrics are made of high density high-F nylon yarns (20D/35F). The environmental protection dyeing style is light, thin, perspective, feel smooth, less than 35 grams per square meter. The surface of MIX fabric presents fine horizontal and vertical cross stitches and is elegant and stylish. At the same time, there are also new types of yarns such as hollow yarn (DuPont), imitation cotton yarn, and nylon cold silk. Jiangsu Silk Group will focus its product innovation on the further development of its own specialty - ultra-fine denier white complex yarn series of women's fabrics. The fabrics participating in this year are ultra-thin and ultra-thin sorghum products because “this can reduce the use of liquidity and increase the added value of products”.

In terms of brand innovation, Jiangsu Xinmin Textile Technology Co., Ltd.'s "Silk Silk Regenerated Cellulose Silk Fabrics" and "Silk Silk Brand Polyester FDY Fully Drawn Silk" are Jiangsu brand names. Recently, the “Silkworm Flower” trademark has been selected by the Department of Commerce of Jiangsu Province as “the internationally renowned brand for the key cultivation and development of Jiangsu Province in 2011-2013”. “We have combined brand innovation with product innovation, established product R&D institutes in both the chemical fiber and weaving sectors, and established school-enterprise product development bases with tertiary institutions. In addition, we have a complete management system to encourage, reward and monitor And implement product innovation and brand innovation, Jiang Jiangang said. Fuhua's brand building has always been imperceptible. Li Daqing stated that garment processors are pursuing low-cost, high-quality products and expect to establish a stable and high-quality product supply chain and require high-quality cooperation. Therefore, Fuhua strengthens its alliance with brand customers. The link between them is to achieve a strong combination of products, provide a good product supply, and provide centralized procurement of face, auxiliary, and lining materials to provide garment processors with quality products while reducing their procurement processes and procurement costs. (Text / Zhang Zhenxiao)