China's children's footwear industry begins to enter the field of brand competition

According to relevant information, after 2009, China's baby industry increased production by as much as 30%. There are 380 million children under the age of 16 in China, about 1/4 of the country’s total population, and about 27 million newborn babies are born every year. China's baby products market has a market size of at least 38 billion yuan each year.

Industry experts say that the children's footwear market is a relatively special industry and a very promising industry. Compared with other children's products, children's shoes are less costly and more profitable, and the children's growing feet are the source of income for businesses. Such as Guangdong, Guangzhou, Sihui, Zhongshan, Qingyuan, Dongguan and other places, baby shoes not only in domestic sales, but also exported to Europe and the United States and other places.

According to statistics, baby products have a market capacity of nearly 38 billion yuan each year. Nowadays people's living standards are getting higher and higher, parents' investment in their children's lives is getting bigger and bigger, children's consumption is showing a marked personalization, and the trend of buying is automatic. Therefore, the market development space for children's shoes will increase year by year.

Due to the huge consumption potential of the children's market, children's shoes on the domestic market for children's shoes are not only more and more types but also fashionable. At the same time, in order to cater to the needs of fashion and fashion, many children's shoes are neglected in the design of comfort and functionality.

According to the survey, although about 98% of newborns have healthy feet. However, a large part of adulthood will have foot-type deviations. About one-third of people in China suffer from varying degrees of flat feet, and the vast majority are caused by inappropriate shoes, many of which were caused during childhood. The main reason for this is that the shoes worn in childhood are not conducive to the development of the foot. The unfit shoes cannot fix the baby's feet.

Although the sales channel of China's children's shoes is still in the initial stage and the level is relatively low, the Chinese children's footwear industry has entered the field of brand competition. The fierce competition can be imagined.