Joining the brand, is undoubtedly a good way to use the brand effect of business, like a good shade under the tree reason. However, I believe many people are so infatuated with the so-called affiliation that they can not make ends meet. Even they are heavily indebted. The reasons for the failure to join such a large part of the brand business is wrong, not franchisee. Because many brands of underwear is started from the production and processing, and then transform the brand, the success of the chance of success, the lack of long-term brand strategy. This has led to the operation of the terminal management easy to lack of management of the store around the lack of a unified image of the planning, easy to mislead consumers. Once the store more up, the repository is very easy to problems, once the market block, the natural loss of suppliers will be on the franchisee who let franchisees breathless.
To avoid this dilemma for franchisees to bear the loss, Bedana takes the lead in the use of "dandelion" affiliate strategy, franchisees easier to operate the storefront. The marketing support, policy support, product support, financial support, store construction support 360-degree franchise building system, comprehensive product information, industry information, market information, customer information and other diverse sources of information from the site selection, store decoration , Product selection, sales training, personnel capacity improvement, advertising strategy development and other aspects, in-depth involvement franchisee management of the entire process.
Bettina believes that if every step of the franchisee can be the center to carry out the work, the implementation of vertical management and supply of products, the operating costs to a minimum, the franchisee will certainly be able to obtain the maximum profit margin.
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