Xia Zichen 2013 spring summer advertising large Xia Zichen ladies 2013 fashion trends

Coinciding with the 35th anniversary of the establishment of the brand, Shiatzy Chen SHIATZY CHEN this spring and summer series of advertisements using colorful saturated colors to show a new posture. Sebastian Kim, a well-known photographer of The New Yorker and New York Times magazine, repeatedly fumbled with the artwork, with the French IT girl and the famous stylist Melanie Huynh. The overall picture was performed by the international supermodel Dree Hemingway and the well-known male model Nils Butler. The new series makes a perfect interpretation.

Xia Zichen's 2013 spring/summer unveiled the prelude to the 'Uninterrupted' series. The design was inspired by Chinese traditional 'paper-cut' art. He used a lot of techniques such as cutouts, light changes and symmetries, and was integrated into Western 1920's geometric tailoring and the 60's mini outline. The use of lemon yellow, sea blue and warm peach and other colorful colors to show enthusiasm, so that this year's spring and summer work more youthful tension, and with the same color bags or shoes, showing a wealth of fresh feelings.