What can network marketing bring to the enterprise?

[China Glass Network] What can network marketing bring to enterprises? Does network marketing have any effect on enterprises? Is online marketing important to business? With the help of these problems, the webpage teaching website interviewed the boss of a company (not to mention the name here), he has always been an entrepreneur, manager, marketer, the following specifically to see how he said and how to understand online marketing.

I am not an internet marketing expert. I can only say that I am only a little more in this field than others, and I practice a little more. It can be said that Chinese companies have little online marketing, and more are not. It used to be technical, mainly responsible for the construction of the website. Later, I went to HC Network for a few years, mainly responsible for the operation of the website, and then started my own business.

Can online marketing help companies make money? What value can it bring? This point is what we have to face. The term "Internet marketing" came out very early, but it has not been truly popularized and applied to enterprises. There is no research, no market analysis, no channel establishment, no network market construction. Many of the companies are a website, which was also defined as online marketing in the early days. It is said that building a website is network marketing. Then Baidu came out. Baidu bidding called itself online marketing, which is just a means of promoting the website. Alibaba came out to provide a network market for enterprises, and of course this is also a means of network marketing. Of course, if these can't help companies make money, then Baidu, Alibaba, etc. should have disappeared! Therefore, as long as the baidu bid, the company that opened a shop in Alibaba can make more or less money! Hehe, we have to see more that online marketing is actually marketing. He needs research, positioning, planning, integration, channel, pricing, sales strategy, and a set of implementation plans. The online market has great potential. After all, China's 250 million Internet users are not a small market, and the 250 million purchasing power and attention economy have a huge impact on reality. Do you want to come to a Sanlu milk powder incident, isn't it? There are also a lot of network reds who also sing a song through the Internet, or one thing and become famous overnight, and also have some of the network languages ​​we usually call: 88, soy sauce, push-ups, etc.! And some merchants in the real world have begun to use the network language to start propaganda: the current house price will not dive, just doing push-ups.

So there is only one point of view. To make money through online marketing, you must have a successful network marketing idea and determination to do it. Whether it is Baidu, Alibaba or Sina, they are all channels, just build their own business and profit space. Bridge. They are just a part of their entire online marketing. Therefore, the idea is the key place for online marketing, that is, the idea.

How much does it take to engage in online marketing? How much can I earn? First of all, the construction of channels requires money. Traditional enterprises have to establish channels and market coverage before they form a brand. These investments are dozens of times larger than the network. How much does it cost to make such an investment? The key to marketing has emerged, and the effects theory is actually difficult for the overall assessment of the market. The market for the Internet is even more so. It is hard to predict whether it is not, but the data in this area is in the hands of large platforms. Either more or less. But this market will exist and will exist for a long time, and vacancies will be filled sooner or later. So you get more than just profits, and some are channels, brands, and data accumulation. In this way, the blue ocean of the enterprise will appear, and the enterprise can make more money.

If your company doesn't know how to do it here? Or just heard about online marketing, then I suggest that your company employees or entrepreneurs should participate in online marketing training. At present, the more famous and more formal companies in China are the network marketing launched by the Talent Exchange Center of the Ministry of Industry and Information Technology. The college project, I specifically looked at an institution that has been training for a long time in the industry, and the goal of the organization is to professionalize network marketing. Here, I advise everyone not to participate in those so-called days of practical classes. Understand that everyone knows what can be learned in 2-3 days?

So how do a startup earn?

A very practical problem. What is lacking in the current situation is how to make money. This is the problem that I have been thinking about. I use various means to help companies make money. Why does the thinking decide the way out? Many companies refuse to accept the opinions of others. This is actually irrelevant. After all, marketing requires a certain budget. Especially for newly established network companies, the control of labor costs is even more important!

Lack of execution is a pain in corporate marketing. The first person who does not perform is sad. Secondly, it is painful to implement the inadequacy. Can it be said that China’s online marketing should be spent in sorrow and pain?

The birth of network marketing is to provide a channel for enterprises to use this channel, use good ideas to marketing, to influence, is to be a way out of network marketing. Because it is not mysterious in itself, only some people have scared him into the sky.

There is no difficulty in the world. If you break down the difficult things and then assign everyone to do the decomposition, then there will be no more difficult things!

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