Wenzhou service enterprises: training the "big toddler"

Editor's note: In this era of e-commerce, the separation of procurement and experience will completely change the format of today's transactions. At present, there are more than 100 enterprises in Wenzhou Apparel have joined the electricity supplier alliance. The chamber of commerce provides services to companies that have joined the alliance through the establishment of e-commerce service centers, training, the introduction of talents, and integrated marketing, so that resources can be used most effectively.

In this era of e-commerce, when the integration of e-commerce and the clothing market becomes an indisputable fact, whether or not we acknowledge the status of the Internet, the separation of procurement and experience will completely change the form of today's transactions. Ningbo is in action, Fujian is also in action, Wenzhou clothing is willing to fall behind it?

The “go first” predecessors on December 13, 2011, happened to be the second day after Taobao’s “Double 12” promotion. The warehouse of Ningbo Hehe Jiesike Electronic Commerce Co., Ltd. (GXG) was filled with SF Express package carton. On this day, Shunfeng sent more than 50 people to help pack here. In addition, there are a small number of Yuantong express delivery staff. Normally, SFG has more than 10 staff members who are stationed in GXG. When there are a lot of sales, SFG will deploy additional staff. Most of the day, Shunfeng sent more than 100 people.

According to reports, the GXG warehouse has 2,000 square meters per floor and a total of 4 storeys. It has become increasingly difficult to meet warehousing and logistics needs. In 2012, the company will add more than 10,000 square meters of warehouses and invest millions of dollars in the introduction of conveyor belts to increase the speed of warehousing and logistics.

“Ten million sisters” is the name of Li Shujun, the general manager of Ningbo Hehe Jieshi E-Commerce Co., Ltd. (GXG), in the e-commerce circle. Because of the Taobao “Double 11” campaign in 2010, GXG sales exceeded 10 million in one day. Yuan got its name.

GXG, the sales leader in the Taobao apparel brand, started its online sales in August 2010, and its network sales in 2011 were 150 million yuan. In one and a half years, GXG's inventory was sold. Although it is incomparable with its physical store sales of 3 billion yuan, it is developing at an alarming rate. From the first day of online store opening in August 2010, sales of 16,000 yuan, to the end of the month sales of more than 70 million, to the next day sales of 10 million, and November 11, 2011 "Monday", the daily sales reached the highest More than 40 million, the record of "10 million sisters" has long been a thing of the past.

Ningbo Boyang Home Textiles is currently the home textiles brand's sales leader on Taobao. It started as an e-commerce business in 2009. Currently, the network and entity sales have each accounted for 50%, reaching over 300 million yuan.

Bo Yang's casual wear brand Tang Shi is also an e-commerce company since 2009. It sold over 200 million yuan in 2010, and its sales plan for 2012 is 350 million yuan.

In the eyes of these brand companies, the next network sales market will explode even more. In 2012, companies with sales of 100 million yuan a day may appear, and their warehousing can solve and digest the sales within 1 week. .

“In Xiamen’s software park, among the men’s brands in Fujian, apart from Lilang and a handful of other brands, the remaining seven wolves, nine animal husbandry kings, and Kinba’s brands all settled in them, developed into e-commerce, and quickly emerged in the past two years. Cards and Men's Men's Brands represented by Zero Men's Brand..." At the headquarters of Taobao Corporation, Zheng Chenai, Chairman of the Wenzhou Fashion Chamber of Commerce, could not stand: Ningbo was in action, Fujian was also in action, once in the menswear brand. In the past, there have been many comparisons between clothing in the three places. Is it that in this era of e-commerce, Wenzhou clothing really lags behind Ningbo and Fujian?

Learning "afterlife"

On December 13, the Wenzhou Garment Association organized more than 60 garment companies from more than 30 garment companies to Ningbo and Hangzhou to inspect and learn from each other, face-to-face with GXG, Tang Lion, Taobao and other companies. On a two-day trip, the Wenzhou Garment Association called it "E-commerce trip."

"Suddenly dead!" Wenzhou Zhuang Tai Clothing Co., Ltd. General Manager Cai Qi-miao is eager to participate in the Wenzhou Garment Merchants Association's "Hangzhou-Electric Business Trip" with an eager-going mood.

Because the Zhuang Tai underwear on the Internet was sold and sold, the sales of the agents were affected. Many of the original agents had to be suspended to open stores. The impact of e-commerce on branded physical stores made Tschai Miao feel the pain.

During the GXG visit, Li Shujun, general manager of GXG, imparted his experience to his colleagues without reservation. In his opinion, e-commerce is actually not difficult. The e-commerce talent is not profound, and you can cultivate yourself as long as you like. More than half of GXG's employees have no working experience and the average age is around 25 years old.

Li Shujun believes that the clothing brand e-commerce prospect is very large, and within three years as an electricity supplier, physical stores will not be affected. Three years later, the brand has established millions of customer resources and can fully promote online brands.

According to him, in the first year of GXG's product distribution on the Internet, 90% was inventories and 10% was synchronized with physical stores (prices were also synchronized). The proportion of the second year is changed to 70% inventory, 30% network** new products. After 2012, plans to launch online brands (including men's, women's, children's wear, home textiles, etc.).

The two days of Hanghang’s trip saw what he saw, except for data or data; in addition to speed or speed. Whether it is GXG, Tang Lion or Yi Lian Technology, they can feel the importance of data in every place. Whether it is traditional handwriting statistics or computer statistics, these data always touch the viewer's nerves in the most conspicuous place.

"E-commerce does not have a model, that is, in comparison to speed." This is an e-commerce experience expressed by a young man born in Ningbo in 1988, Wu Lei. He sat in the position of chief operating officer of Taobao for two years. "Speed" is his greatest experience. . Because network information changes very quickly, you can only get better resources than it is faster. The same advertising, others may have a 100% return, but not fast enough, they will not get a return.

"E-commerce should quickly do it, the sooner the better, the sooner the better." This is the owner of many clothing enterprises in Wenzhou, the biggest feeling in this trip.

Pan Pingping, the deputy director of the Wenzhou Commerce Bureau, also believes that the development of e-commerce companies is a race against time. GXG now has 1 million customers and 2 million next year. Everyone is contending for customers, and it will lose a lot of customers when it gets to the next step.

Pan Pingping said that on this visit to Hang-Hang, the development of GXG, Tang Lion and other brands in the e-commerce development has suffered a lot. The development of e-commerce in traditional industries in Wenzhou is the only way to go, and it must be quick. The government will also increase its support and support the development of enterprises. "Beginning with the apparel industry first, it will be copied and promoted in various industries in the future."

From the "walking" to cultivate the big names, "this e-commerce trip" to the company's touch is very big, although before the establishment of the 'E-commerce alliance', but this trip will undoubtedly speed up the clothing e-commerce operations in Wenzhou." Zheng Chenai said .

In fact, Wenzhou clothing has long been in action. Only after this trip has it strengthened their determination.

In February 2010, he saw the speed of development of e-commerce and the great potential of its development. Jiang Hai, chairman of Zhejiang Yidian Garments Co., Ltd., Xu Zhiyong, chairman of Zhejiang Xuege Garment Co., Ltd., and Wang Jianxi, chairman of Zhejiang Feico Clothing Co., Ltd. Jointly established Yilian Technology to test hydropower companies.

Jiang Hai said that although online sales may bring impact to physical stores, the development of electricity providers is imperative. The reason why it is not for one person to do it is to join hands with the brothers because he hopes to be able to integrate various resources and have a better foundation so that the future business can be made even bigger.

Zhejiang Ai Luosen Garment Co., Ltd. began to do e-commerce three months ago. Zhang Shicheng, general manager of the company, said that the prospects for e-commerce are good, but the process is difficult. At one time, they wanted to give up, mainly due to the lack of a strong e-commerce atmosphere in Wenzhou.

At present, the Wenzhou Garment Merchants Association is preparing to establish the "Wenzhou Garment Merchants Association E-commerce Service Center."

According to Chen Qixiang, executive deputy secretary-general of the Wenzhou Garment Merchants Association, at present, there are more than 100 enterprises in Wenzhou clothing that have joined the e-commerce alliance. The chamber of commerce provides services to companies that have joined the alliance through the establishment of e-commerce service centers, training, the introduction of talents, and integrated marketing, so that resources can be used most effectively.

The newly elected chief secretary, Zheng Xufeng, believes that the e-commerce magic theory and uselessness are common misunderstandings in the current industry. In addition to the current good general trend, e-commerce development is very important in terms of resources, team, and opportunity. "Electricity providers will have many difficulties. In addition to the atmosphere, the most important thing is to persist."

More than 20 years ago, a group of entrepreneurs in Wenzhou worked hard on traditional channels, many of which became the “wrist” of the business world today. In the past 20 years, a group of young people may be able to become tomorrow's "wrist" in a shorter period of time, perhaps using speeds that we could not imagine.