The origin of luxury brand D&G: Named by lovers

What is the full name of D&G? how to read?

The full name of D&G is Dolce & Gabbana, Dolce Gabana.

The origin of the luxury brand D&G

Domenico Dolce was born in Sicily in 1958. He trained as a designer in his father's fashion clothing store. Stefano Gabbana, of Venetian origin, was born in Milan in 1962. They also became affiliates in Milan as design assistants. Because of their love for Baroque art style, the two decided to combine the names together to create a brand. In 1985, Dolce & Gabbana made her debut in Milan's first womenswear conference, laying great confidence for both of them.

Most of Dolce & Gabbana's design inspiration comes from the birthplace of Dolce in Sicily, which is a style with a "strong visual sense of shock." The heavy use of red, black and other heavy colors, with a tightly-knit corset, outer wear on the undergarments, and a leopard-printed animal pattern, present a strong contrast. This style is also known as the “new Baroque style”. A new style of gorgeous Italian style.

Dolce once said: “Sicily has always been our starting point. It is full of incomparable enthusiasm and colorful colors. The air is full of aromas and pleasures. It is a place where different influences from different places are combined to create a new culture. Vision.” In addition to Sicily’s design, the two were deeply influenced by the Italian director Fellini. In the first quarter of the women’s dresses launched in 1986, they presented the theme “Black Widow” in the Sicilian mafia. Dolce said: "When we were designing our costumes, we were like directing a movie. We would fantasize about the plot of a movie and then design costumes for this episode." Combining the past with modernity, plus the uniqueness of two people Ingenious and Italian humor, Dolce & Gabbana's strong personal style can not be replaced.

Dolce & Gabbana started wildly. It is often said that after Versace was shot in 1997, only Dolce & Gabbana could inherit the unique beauty in fashion. Madonna's underwear worn by a popular godmother in the past caused the turmoil in the 1990s. The bra was paired with a black suit jacket, which came from Dolce & Gabbana. Although bold sexy has always been a registered trademark of Dolce & Gabbana, in the latter half of the 1990s, Dolce & Gabbana began to adjust the previously strong sense of style, first introduced a young deputy D & G, high fashion also turned to the pursuit of simple and elegant sexy .

Dolce and Gabbana mean "sweet" and "thick coat" in Italian. The fashion industry has said this: The cool name surnamed "Sweet" and the enthusiastic outgoing character but surnamed "Thick Coat" may be the biggest reason that they are destined to complement each other and collaborate for 20 years. But at the beginning of this year, the two announced their separation. Although the two big boys vowed that they would not affect Dolce & Gabbana's brand and design, they further stressed that friendship is greater than love, and they can work together to create a better The finished product.