The development of gift marketing

"Book of Rites," said: "Ritual exchanges, never come, non-courtesy, and not to, nor is ritual." China is a state of civilized civility in the world, the Chinese have always admired reciprocity. Gifts are the bond of people's emotional communication. The ancient people's cloud, "the gentleman's crossing of the water like a light," "a thousand miles to send goose feathers" and so on, a not expensive exquisite bookmarks or handicrafts, they can properly express the friendship and respect between friends. Gifts are a product of the development of civilization, but also a continuation of character. Through gifts, we can influence others, soothe others, motivate others, gain rights and interests, gain benefits, resolve grievances, and enhance emotions. We can display knowledge and self-cultivation, express kindness and love, expand personal influence, and express personal ambitions. At the same time, the giftee can measure the giftee's taste interest from the gift, and even include the giftee's wisdom, talent, emotion, and temperament. In this sense, gifts carry the quality of people's temperament, and have become a special kind of social art form. Among individuals and collectives, collectives and collectives, gifts play a more important role, especially ** gifts, business gifts, and collectible gifts. Formal intentions are all on a higher level. Gifts are bridges to national culture and a mixture of cultural deficiencies. Good gifts and business gifts can often have unexpected effects. They can tighten the distance between countries and business units, eliminate misunderstandings and gaps, and increase mutual understanding and friendship.