Sao Tome officially entered the market in 2007, bringing with it a comprehensive brand lineup that includes women's fashion staples such as jackets, leather pieces, knitwear, sweaters, cotton jackets, shirts, pants, skirts, dresses, trench coats, leather shoes, and handbags. With a growing presence across mainland China, the brand currently operates 20 retail outlets located in 10 major and medium-sized cities, ensuring accessibility for its target audience.
The company's Research and Development (R&D) center is based in Hong Kong, where a team of six designers works to stay ahead of global fashion trends. Among them is a French design consultant, whose expertise helps the brand maintain a strong connection with international style movements, allowing Sao Tome to offer timely and relevant designs to its customers.
The marketing operations are managed from Guangzhou, home to a dedicated team of 42 marketing professionals, including 12 senior-level staff members. The marketing center oversees offices in Beijing, Shanghai, and Guangzhou, ensuring a cohesive and strategic approach to brand promotion across key markets.
Sao Tome was founded by a French designer who aimed to create a brand that exudes sophistication and elegance. The brand is known for its modern, mature aesthetic tailored for urban women who appreciate refined taste and a stylish lifestyle. Each piece is crafted from premium global fabrics, combining French craftsmanship with contemporary design elements. This blend of classic French tradition and modern fashion sensibility has helped Sao Tome build a loyal customer base across China.
The brand caters to women aged 25 to 40 living in large and medium-sized cities—confident, sophisticated, and fashion-conscious individuals who value quality and style. Sao Tome offers a range of semi-formal outfits suitable for work and social events, as well as casual wear ideal for travel, weekends, and vacations. The brand’s designs emphasize comfort, dignity, and timeless elegance, making it a popular choice among discerning shoppers.
Currently in a phase of active market expansion, Sao Tome is focusing on China’s most developed cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chongqing, and Wuhan. With its commitment to quality, innovation, and style, the brand continues to grow and establish itself as a leading name in the luxury fashion sector.
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