Sao Tome officially entered the market in 2007, bringing a comprehensive range of women's fashion products to the Chinese market. The brand offers a wide selection, including ladies' costumes such as jackets, leather wear, knitwear, sweaters, cotton jackets, shirts, pants, skirts, dresses, trench coats, leather shoes, and handbags. With 20 retail outlets currently operating across 10 major and medium-sized cities in mainland China, Sao Tome has been steadily expanding its presence.
The company's Research and Development (R&D) center is based in Hong Kong, where a team of six designers works to keep the brand aligned with global fashion trends. Among them is a French design consultant, ensuring that the brand stays in touch with international style movements and delivers timely and accurate insights to the design process.
The marketing center is located in Guangzhou, managing a team of 42 marketing professionals, including 12 senior-level staff. It oversees three regional offices in Beijing, Shanghai, and Guangzhou, supporting the brand’s nationwide expansion strategy.
Sao Tome was originally designed by a French teacher, known for its refined taste and elegant style that reflects the essence of modern, mature urban women. The brand uses high-quality fabrics from around the world, combining exquisite craftsmanship with unique fashion elements rooted in French tradition. This blend of elegance and sophistication has helped Sao Tome attract a discerning customer base across China.
The brand successfully merges the dignified and elegant traditions of the East with the romantic and fashionable influences of Europe. As a result, it offers urban women a versatile wardrobe that balances simplicity with sophistication, classic styles with casual comfort.
Targeting women aged 25 to 40 who live in large and medium-sized cities, Sao Tome caters to those who are confident, rational, and have a keen sense of style. The clothing line is positioned at the high end of the market, offering a comfortable fit, refined aesthetics, and a natural sense of fashion that exudes nobility and taste.
The main product lines include semi-formal outfits suitable for work and social events, as well as casual wear ideal for business trips, weekends, and vacations. As the brand continues to grow, its primary focus remains on China’s most developed cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chongqing, and Wuhan. Sao Tome is currently in an active phase of market development, aiming to strengthen its position as a premium lifestyle brand for modern, sophisticated women.
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