In late March 2010, before the highly anticipated Beijing China International Fashion Week kicked off, Sanlitun VILLAGE partnered with 40 global fashion brands to present the "Fashion V" Spring-Summer 2010 collection. The event took place in the North District, offering a unique glimpse into the season's top trends while showcasing the iconic sky bridges that connect the area. This vibrant fashion show acted as a powerful dose of style inspiration, keeping fashion enthusiasts at the forefront of the latest trends and setting the tone for the season.
The show featured four distinct themes that captured the essence of spring and summer 2010: modern urban life, reimagining avant-garde city fashion; romantic getaways, celebrating sunny holidays and the charm of springtime; elegant workwear, teaching how to shine in professional settings; and glamorous evening wear, turning fairy-tale dreams into reality. These themes were brought to life through stunning outfits and creative styling, making the event a must-see for fashion lovers.
Building on the successful “V Sperm†concept, this edition of the V-Sports show blended the bold, cutting-edge styles from the southern part of Sanlitun VILLAGE with the refined elegance of the North District. Unlike the previous V event in autumn 2009, this one attracted even more international attention, especially from high-profile brands in the North District. Brands like LIU.JO, CHRISS DELLA MODA, ELDI, and PYE joined forces to showcase timeless feminine beauty, while FREY WILLE, ROLEX, and Longchamp added luxurious accessories, watches, and handbags that elevated the entire look.
Famous stylist Lao Hei and renowned fashion photographer Ma Siliang collaborated to create an exclusive "V-Summer 2010 Spring and Summer Fashion Handbook." Models not only showcased the collections but also demonstrated eye-catching outfit combinations, sparking new ideas and inspiring creativity. This season’s wardrobe was anything but boring—each look was designed to be versatile, stylish, and full of personality.
Sanlitun VILLAGE made fashion more accessible by bringing the "Fashion of Life V" to life, bridging the gap between high fashion and everyday life. All the outfits and accessories displayed during the event were available for purchase in the village, making it easy for visitors to take home their own pieces of style. From March 19th to April 12th, 2010, the "Fashion of Life" event invited everyone to experience the magic of Sanlitun VILLAGE and transform their personal style.
Participants who spent RMB 1,500 or more in any clothing store could enter a lucky draw for exciting fashion prizes. Additionally, customers who purchased new items worth over RMB 2,000 would receive special beauty and skincare gifts. With so many surprises waiting, this was an event not to be missed.
Fashion, much like vitamins, is essential to daily life. This spring, take the "Fashion V" and step into Sanlitun VILLAGE to feel the pulse of style and embrace your own transformation.
Plus size also can be cute,what matters most is that you feel confident in what you are wearing.
Shaoxing Yidie Garment Co.,Ltd , https://www.yidiegarment.com