The landing of this piece of headquarters in Quanzhou is the foundation of numerous Quanzhou merchants. At the same time, they did not stop the pace of brand internationalization. For more than 30 years, Quanzhou businessmen have gone from home to the world with clothing, sports shoes, and stone, and realized their dream of dancing with internationally renowned companies on the same stage.
Wide channel brand reputation As early as the mid-90s of last century, the initial internationalization attempt of Quanzhou merchants made Quanzhou footwear onto the big stage of overseas markets. At that time, Jinjiang shoes went overseas for a long time on the wholesale market. After they reached the sales terminal, they went to a storage supermarket or spread goods to the flea market, failing to clearly reflect the brand value. The “Jinjiang Street†opened in Budapest, Hungary in June 2003 was a collective attempt of the Quanzhou brand to appear in the international arena, thus leaving behind the footsteps of Anta, Sanxing, Ryukyu, Philharmonic and Buick in Europe.
Now, as a senior partner of the Asian Games, through the spread of on-site and television screens, the 361° brand has increased its popularity in Asia and promoted the brand promotion process in overseas markets; the first branch of Taipei’s Ximending is a special step. The first step to Taiwan, with the backing of capital, "finally plans to open 300 stores in Taiwan" - this realization of Taiwan's overseas expansion plans to promote Southeast Asia will not be too far away.
How to make the Quanzhou brand deeply rooted in the international market, how to make the company's internationalization line get more support? Quanzhou businessmen know that relying solely on paving channels is not enough to expand the market. Capital market, the strong driving force of this enterprise, is another goal in the internationalization process of Quanzhou. From Hong Kong, Singapore, South Korea, Malaysia, and the United States, Germany, and Australia, it turns out that from the layout and marketing network to the capital market, Quanzhou bosses rushed to the global perspective and sensitive sense of the capital market to once again marvel at the world.
The company’s capital going out to sea first In 1998, Heng’an’s single horse was pulled out of the Mainland and came to the Hong Kong Stock Exchange. The new name “Heng'an International†gave it rich international significance. As the first domestic private equity company in Hong Kong, it smoothly entered the market with a 10x P/E and has won frequent international capital. At the same time, it set a miracle of the highest price-earnings ratio and the highest subscription multiple of Hong Kong stocks in that year. It was selected as "Best Listed Project" and "Hong Kong's Best Funding Project" by "Asian Currency" and "Review of International Capital" respectively.
From 2004, when chemical fiber technology landed on the Singapore main board market, the Singapore Exchange attracted more than 10 Quanzhou companies such as China Hongxing, Taishan Technology, Crockett, Grid, etc., to be listed throughout the textile, food, clothing, footwear, and luggage. The industry became the best overseas listing channel for Quanzhou enterprises after the Hong Kong Stock Exchange. In 2009, the sound of capital in Quanzhou crossed the Pacific Ocean for the first time. Lin Shui-president, president of Xidelong (China) Co., Ltd., rang the listed bells in the Nasdaq trading floor in the United States and completed another breakthrough in the Quanzhou-listed territory.
When the offshore capital market became very successful, Quanzhou businessmen still continued to paint their respective international blueprints. The capital-filled Quanzhou merchants began to cooperate with international brands to spread their brand culture and business operation models.
Acquiring agents go hand in hand Through rapid development in 20 years or so, the number of Quanzhou brands clearly has the strength to cooperate with the top international brands. In the past three years, Septwolves and French designer Daniel Farret have jointly released the “SEPTWOLVES†brand; Jiumuwang has acquired different European high-end menswear brands with different positioning and style to meet the different needs of different consumers in the market. The international market prepared in advance.
Anta acquires the trademark use rights and franchise rights of FILA, a sports brand owned by Belle International, in China, and Xtep represents Disney Sports. Its purpose is not only to increase the channels for creating profits, but more importantly, in the process of representing international brands. Businesses can learn from others' advanced management experience. At present, there are dozens of adult and children sports and leisure brands such as Disney Sports, SKECHERS, Crocodile, Camel, Jubilant, Altman, Spider-Man, Naruto, and so on. After undergoing the process of acting as a foreign brand, the Quanzhou brand is now planning to acquire a blueprint for more overseas brands. This not only helps them broaden their marketing channels in multiple countries, but also boosts the international growth of these brands.
The experience of cooperation with international business giants has enabled Quanzhou bosses to realize that the road to internationalization is still long. If a brand wants to go to the world, it must "focus on national culture and maintain a broad mind." Only with the cultural output, let the brand's culture intrinsic to the product, so that the international vision of the layout and full integration of local culture, the power of the brand will be deeply rooted in the hearts of people.
Wide channel brand reputation As early as the mid-90s of last century, the initial internationalization attempt of Quanzhou merchants made Quanzhou footwear onto the big stage of overseas markets. At that time, Jinjiang shoes went overseas for a long time on the wholesale market. After they reached the sales terminal, they went to a storage supermarket or spread goods to the flea market, failing to clearly reflect the brand value. The “Jinjiang Street†opened in Budapest, Hungary in June 2003 was a collective attempt of the Quanzhou brand to appear in the international arena, thus leaving behind the footsteps of Anta, Sanxing, Ryukyu, Philharmonic and Buick in Europe.
Now, as a senior partner of the Asian Games, through the spread of on-site and television screens, the 361° brand has increased its popularity in Asia and promoted the brand promotion process in overseas markets; the first branch of Taipei’s Ximending is a special step. The first step to Taiwan, with the backing of capital, "finally plans to open 300 stores in Taiwan" - this realization of Taiwan's overseas expansion plans to promote Southeast Asia will not be too far away.
How to make the Quanzhou brand deeply rooted in the international market, how to make the company's internationalization line get more support? Quanzhou businessmen know that relying solely on paving channels is not enough to expand the market. Capital market, the strong driving force of this enterprise, is another goal in the internationalization process of Quanzhou. From Hong Kong, Singapore, South Korea, Malaysia, and the United States, Germany, and Australia, it turns out that from the layout and marketing network to the capital market, Quanzhou bosses rushed to the global perspective and sensitive sense of the capital market to once again marvel at the world.
The company’s capital going out to sea first In 1998, Heng’an’s single horse was pulled out of the Mainland and came to the Hong Kong Stock Exchange. The new name “Heng'an International†gave it rich international significance. As the first domestic private equity company in Hong Kong, it smoothly entered the market with a 10x P/E and has won frequent international capital. At the same time, it set a miracle of the highest price-earnings ratio and the highest subscription multiple of Hong Kong stocks in that year. It was selected as "Best Listed Project" and "Hong Kong's Best Funding Project" by "Asian Currency" and "Review of International Capital" respectively.
From 2004, when chemical fiber technology landed on the Singapore main board market, the Singapore Exchange attracted more than 10 Quanzhou companies such as China Hongxing, Taishan Technology, Crockett, Grid, etc., to be listed throughout the textile, food, clothing, footwear, and luggage. The industry became the best overseas listing channel for Quanzhou enterprises after the Hong Kong Stock Exchange. In 2009, the sound of capital in Quanzhou crossed the Pacific Ocean for the first time. Lin Shui-president, president of Xidelong (China) Co., Ltd., rang the listed bells in the Nasdaq trading floor in the United States and completed another breakthrough in the Quanzhou-listed territory.
When the offshore capital market became very successful, Quanzhou businessmen still continued to paint their respective international blueprints. The capital-filled Quanzhou merchants began to cooperate with international brands to spread their brand culture and business operation models.
Acquiring agents go hand in hand Through rapid development in 20 years or so, the number of Quanzhou brands clearly has the strength to cooperate with the top international brands. In the past three years, Septwolves and French designer Daniel Farret have jointly released the “SEPTWOLVES†brand; Jiumuwang has acquired different European high-end menswear brands with different positioning and style to meet the different needs of different consumers in the market. The international market prepared in advance.
Anta acquires the trademark use rights and franchise rights of FILA, a sports brand owned by Belle International, in China, and Xtep represents Disney Sports. Its purpose is not only to increase the channels for creating profits, but more importantly, in the process of representing international brands. Businesses can learn from others' advanced management experience. At present, there are dozens of adult and children sports and leisure brands such as Disney Sports, SKECHERS, Crocodile, Camel, Jubilant, Altman, Spider-Man, Naruto, and so on. After undergoing the process of acting as a foreign brand, the Quanzhou brand is now planning to acquire a blueprint for more overseas brands. This not only helps them broaden their marketing channels in multiple countries, but also boosts the international growth of these brands.
The experience of cooperation with international business giants has enabled Quanzhou bosses to realize that the road to internationalization is still long. If a brand wants to go to the world, it must "focus on national culture and maintain a broad mind." Only with the cultural output, let the brand's culture intrinsic to the product, so that the international vision of the layout and full integration of local culture, the power of the brand will be deeply rooted in the hearts of people.
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