Chaber was founded in 1984, engaged in the development of women 's design. Production and sales.
1987 chaber children's clothing market, chaber children's clothing not only continued the original style of chaber women's clothing, but also for children lively features, increase the bright colors and cute pretty style design.
Chaber in 1994 in mainland China set up factories responsible for manufacturing operations.
After more than 20 years of development, chaber marketing channels throughout Singapore, Japan, Russia, mainland China and Taiwan, maintaining steady growth each year, the future chaber will move towards diversification business model.
Chaber product design focuses on the elements of each season popular blend of delicate lace embroidery changes. In order to develop a series of natural traditions, beautiful and romantic unique style of goods, and in the eyes of the industry and consumers to establish a good brand image. In response to changes in consumer trends in the future, product design will be the original style in the popular new changes to meet customer needs.
Chaber, co-founded by Li Jinzhang & SONG Ailing in 1984 - Taipei, has been adhering to the principle of "innovation, quality, service and sustainability" for over 20 years. Chaber integrates lace with delicate manual embroidery and high-quality workmanship. A year of popular style, showing a pure, natural, aesthetic, romantic style, unique in the industry set a good reputation in the eyes of consumers to establish a soft and elegant clothing first brand impression.
1987 "chaber" increase children's clothing line of products, in addition to continuing the original CHABER women's style, but also for the children's lively features, increase the bright colors and cute pretty style design, so that the future owner wear more comfortable, more Pretty.
In recent years, "chaber" one after another with France, specializing in the planning and design of fashion, in order to deepen the "chaber" dress design.
September 2005 chaber brand women's clothing in Japan will be the first to Tokyo-based 34 stores, the new women's each year in China and Japan simultaneously listed. The new Japanese chaber shop cabinet will be completely unified with the current domestic store cabinet image. All the visual image designs of the full shop brand VIS, the displayed products, the window display, the display apparatus and the like are all made by Shanghai Qiaopu Clothing Co., Ltd. Original idea.
Looking forward to the future, "chaber" will actively deploy in all parts of mainland China to provide the best service quality and establish the best service apparel brand image, and introduce new products and new brands one after another to help the general customers to have better, A more diversified choice.
Product Style: (STYLE )
★ Naturalist ....... The handsome, neutral, natural, simple features, material to cotton, linen, knitted fabrics, casual feel of cotton twill and into the embroidery process to increase women's leisure and sensual ! In leisure life, work more relaxed and comfortable! Controlled freely!
★ Feminine ......... show the original appearance of women's romance, delicate, sexy, innocent Qiao silk is good at embroidery, lace, printing and fashion elements to reconcile at any time to create a surprise style!
★ Jeans .......... Slender and comfortable elegance of the contours of the feminine details of the dress and the male characteristics of male co-exist at the same time, in line with the modern desire for comfort and ease. The main material to denim, attached to the retro sense of the geometric patterns such as cotton lace.
Product Features: (BRAND IMAGE)
★ handmade crafts, embroidery, lace, printing as the main design elements.
★ fabrics to natural materials cotton (COTTON), Ma (BAST), silk (SILK) based.
Customer groups: (TATGET CUSTOMERS)
Understand fashion, do not blindly chase popular metropolitan women, pay attention to taste, texture, self-confidence, adhere to.
Age group: (THE AGE RANGE) 28 ~ 38 years Revenue: (ANNUAL INCOME) RMB 2000 ~ 5000
Price Positioning: (PRICE RANGE)
★ Spring Summer (SPRING / SUMMER) RMB 595 ~ 2395
★ autumn and winter (AUTUMN / WINTER) RMB 795 ~ 6995
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