One of the top five luxury brands in the Chinese market, Italian men's brand Zegna Zegna successfully entered the Chinese market for 20 years

Zegna is the world famous Italian men's brand

At the 20th anniversary of Zegna's Zegna brand on Thursday, the brand director talked about the challenges and opportunities that Zegna Zegna encountered in the Chinese market, focusing mainly on positive points. But their optimism is also justified. As one of the top five luxury brands in the Chinese market, Zegna Zegna's sales in the Chinese market have surpassed the US market sales last year.

Gildo Zegna, Brand Director, said: “We are still just a menswear brand. It has been very good to achieve this kind of performance. I think our success mainly comes from our pioneering spirit.”

Zegna Zegna entered the Chinese market in 1991 and now has a total of 75 stores in 32 cities in China. It is expected that the number of stores will increase to 80 by the end of the year, and it will also open stores in four types of urban areas in China.

Of course, the competition pressure from other men's brands is not small, Zegna's Zegna brand plans to open a new concept of global stores, launched a limited edition single product.

Last year, the net income of the Ermenegildo Zegna brand reached US$79,200,000, far exceeding the US$24,000,000 in 2009. The Asian market accounted for 46% of growth, and the Chinese market alone grew by 30%.