Jiangsu International Costume Festival Heat Performance Industry Upgrade

(Reporter Su Tieying Wang Xiang correspondent Zhang Renle) Yesterday, the 13th Jiangsu International Fashion Festival kicked off at the Nanjing International Expo Center (Hexi). Vice Governor of Jiangsu Province, Governor Li Xueyong, Vice Governor of Jiangsu Province Shi Heping, Vice Chairman of China Textile Industry Association Wang Tiankai, Zhang Yanxi and Gao Yong, President of Jiangsu Textile Industry Association Xie Ming, President of Jiangsu Garment Association Yu Bing He attended the opening ceremony of the festival and visited the exhibition. The scale of the exhibition and the number of exhibitors have all established the theme of this year's most recent Fashion Festival, closely linked to the theme of transformation and upgrading, highlighting the effectiveness of the brand and demonstrating the rich connotation of “brand Jiangsu and fashion Jiangsu”. The festival reflects the outstanding achievements of industrial upgrading in China's textile industry and is highly valued by people both inside and outside the industry.

The current Fashion Festival consists of three parts: the Expo, the second Jiangsu Fashion Week, and a series of events. There are more than 400 exhibitors, more than 1,200 booths, and an exhibition area of ​​nearly 45,000 square meters, an increase of 30% over the previous session. . At this exhibition, not only Bosideng, Sunshine, Red Bean, Yalu, Yijing, Habitat, Sanglu, AB, Xuezhu, etc., but also a group of Chinese famous brands and famous brands of provinces and cities unveiled. Black Peony Group will also display the ERQ denim menswear store image. In addition, a large number of cutting-edge apparel brands, such as Lanzi, Baifulun, Freedom, Phnom Penh, Colorful City, Ashidun, Yuze, Jinchao, and Bo Shiman, have entered the Expo with a strong brand. Upgraded, emerging brands continue to emerge. In addition, the home textile brand will become a new bright spot. Home textile brands like Menglan, Xinyuanyi, Yaping, Yujiu, Suzie, Taihu Snow, Sibo Cube, Ma Lifang, Sixiang, etc. will be presented at this expo with a new look. .

With the deepening of brand building, professional design has become the new favorite of textile and garment enterprises. Over the past few years, a large number of professional design agencies have emerged as the engine of the fashion Jiangsu brand Jiangsu. A number of design agencies from the United Kingdom, France, Japan, Hong Kong, China, Taiwan, Jiangsu, and other provinces and cities participated in the exhibition talks and cooperated with brand companies and accessories companies. The Design Salon conducted an in-depth discussion on the market needs, professional trends and fostering environment of the buyer-type designer, reflecting the forward-looking nature of the exhibition service industry upgrade.

The reporter saw that the exhibition area of ​​the Expo Center demonstrated the achievements of the “Eleventh Five-Year Plan” of Jiangsu textile and garment industry from the scale of trillions of yuan in Jiangsu textile and garment industry, industrial restructuring, brand building, and technological innovation, as well as Jiangsu textile and clothing. The vision of the industry's "12th Five-Year Plan" is described.

At the expo, the industrial clusters are well-viewed. Changli Guli Town, Meili Town, Bixi Town, Zhangjiagang City, Wujiang City and Wujiang Shengze Town, Zhenze Town, Hengfan Town, Taoyuan Town, Yixing New Town, Suzhou Linhu Town and other old industrial bases The featured town specifically organized the overall appearance of local brands. In addition, this year, a group of featured towns such as Suyang County in Suqian and Suining County in Xuzhou, where the transfer took place in northern Jiangsu, also organized key enterprises and key products to gather together to show the brand style of famous clothing cities and strong textile counties. Changshu owns 1 world famous brand name in China (Bosideng), 22 Chinese famous brand products, 56 well-known Chinese trademarks, 115 famous brand products in Jiangsu Province, and 88 famous trademarks in Jiangsu Province. The number of famous and famous brands ranks among the county-level cities nationwide. The first phalanx, to maintain the province's first, the brand economy has become Changshu's "city card." According to statistics, currently Changshu’s “brand economy” accounts for more than 32.5% of industrial sales revenue.

This year's festival of science and technology innovation products concentrated debut, a refraction of the industrial upgrading of the vivid window. The Sunshine Group not only continues to introduce new high-grade woolen fabrics, but also its high-end men's and women's clothing is blazing new vitality. Lianyungang Zhongfu Shenying's carbon fiber, Yalu new technology materials and clothing, Yiyi's green outdoor equipment, constant strength chemical fiber fabrics, Shenghong Group's ultra-fine denier fabrics, Lechang, black peony new denim fabric and other new technology products, often It's refreshing.

This year's Fashion Festival will be held through the 2nd Jiangsu Fashion Week, French, Italian and Japanese designer works, outdoor leisure design competition, excellent designer recommendation and competition, fashion design salon and forum to promote creative design level The improvement.

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