[China Glass Network] The network marketing method is the basic means to realize the network marketing strategy. The network marketing strategy integrates the value of the network marketing method from a higher level. Therefore, based on the relatively mature research on the network marketing method, It is possible to conduct some research on the level of network marketing strategy. The focus on online marketing is still at the operational level.
Today, the web teaching network has paid attention to the technology of online marketing, because the website construction of small and medium-sized enterprises is very simple, and the key is how to promote the website and let more people know the website of the company, so if we learn the webpage production Knowledge, then you just walked out of the front step, what is the next step? It is the method of internet marketing. Let me talk about the strategy of corporate network marketing today.
Web-based teaching network believes that: Network marketing is not just a simple combination of some operating methods, but a systematic project related to multiple levels. If there is no guidance for the overall strategy of network marketing, the effect of conventional online marketing methods It is very limited, and some can't even achieve obvious results, so it is necessary to promote the research of network marketing to the overall marketing strategy. The network marketing strategy is the method and plan for the effective realization of the network marketing task and the functions that the network marketing should have, so as to achieve the sales increase and the sustainable competitive advantage, and the methods needed to realize these plans. The basic functions of online marketing: online brand, website promotion, information release, sales promotion, sales channels, customer service, customer relations, online research.
There are corresponding strategies and methods for the realization of each function of network marketing. Therefore, online marketing can also adopt strategies accordingly: website promotion strategy, online brand strategy, information release strategy, online promotion strategy, online sales strategy, customer service strategy, customer relationship strategy, online market research strategy. In addition, because the network marketing-oriented enterprise website construction is the basis for effective network marketing, and the website traffic statistics analysis is the basic means to test and control the network marketing effect, these two strategies together with the above-mentioned network marketing strategy constitute Ten basic strategies for online marketing. These ten aspects reflect the basic tasks of network marketing, and also provide guidelines for the selection of specific network marketing methods.
The following is a brief introduction to the ten basic strategies of enterprise network marketing and its main implementation methods:
(1) Network marketing-oriented enterprise website construction and maintenance. The construction of corporate websites is directly related to the methods and effects of online marketing. Without professional corporate websites as the basis, the methods and effects of online marketing will be greatly restricted. Therefore, one of the basic means of online marketing strategies is to establish an online marketing orientation. Corporate website. It is also guided by the network marketing strategy, from the overall planning, content, service and functional design of the website to provide effective support for network marketing.
(2) Website promotion strategy. The basic purpose of website promotion is to let more users understand the corporate website, and to improve the website visits, enhance the brand image, promote sales, enhance customer relationships, and reduce customer service costs by accessing the contents of the company website and using the services of the website. . Common methods include search engine marketing, online advertising, resource collaboration, information publishing, viral marketing, and more.
(3) Network brand strategy. Content related to online brand building includes professional corporate websites, domain names, search engine rankings, online advertising, etc., emails, member communities, and more.
(4) Information release strategy. Information dissemination requires certain information channel resources. These resources can be divided into internal resources and external resources. Internal resources include enterprise websites, registered users' e-mail addresses, etc. External resources include search engines, supply and demand information publishing platforms, online advertising service resources, and cooperation. Partner's internet marketing resources, etc. It is the basis for network marketing to achieve good results by mastering as many network marketing resources as possible and fully understanding the characteristics of various network marketing resources and delivering as much valuable information as possible to potential users.
(5) Online promotion strategy. Before the e-commerce marked by online sales has not been popularized, online promotion, which supports the overall sales, is one of the main functions of online marketing. The online promotion effect is a comprehensive application of various online marketing methods. The online promotion effect is the effect of various network marketing activities, including website promotion, information release, website internal advertisement, mailing list, large-scale website and online advertisement of professional website. Email marketing, search engine marketing, etc.
(6) Online sales strategy. The implementation of online sales includes the establishment of a complete online sales management system for corporate websites, as well as online sales through professional e-commerce platforms.
(7) Customer service strategy. The main means of online service include FAQ, email, online forms, instant messaging, forums, etc.; there are pre-organized information for users to browse by themselves.
There are also users asking questions to ask for business answers.
(8) Customer relationship strategy. Customer relationship is a result of customer service, and good customer service can bring a solid customer relationship, so customer service strategy and customer relationship strategy are consistent.
(9) Online market research strategy. The main implementation methods include online questionnaires set up through corporate websites, questionnaires sent by e-mail, and special surveys conducted in cooperation with large websites or professional market research institutions.
(10) Statistical analysis of website traffic. Tracking and analyzing the traffic of corporate websites not only helps to understand and evaluate the effectiveness of online marketing, but also provides a basis for discovering the problems. Website traffic statistics can be implemented by installing statistical software on the website itself or by entrusting The tripartite professional traffic statistics agency to complete.
The basic functions of network marketing are realized through various network marketing methods. The same function may require the joint action of multiple network marketing methods, and the same network marketing method may also be applied to multiple network marketing functions, so the network will be completely It is not appropriate to establish a one-to-one correspondence between marketing functions and methods. Therefore, for a specific network marketing strategy, a variety of network marketing methods are often required to be realized together. When we look at the network marketing method from the level of network marketing strategy, it is easier to understand the overall effect brought by the network marketing method. It also makes the online marketing method more effective.
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