Shenzhen City Beauty Trading Co., Ltd. was founded in 2002, and has since grown into a modern franchise chain specializing in undergarments. The company's flagship brand, "City of Beauty" (Nale Si), has become well-known for its romantic and elegant style, capturing the hearts of many consumers. After years of solid operation and continuous improvement, the brand now holds a stable market presence across multiple provinces, including Guangdong, Hunan, Shaanxi, Fujian, Henan, Jiangxi, Zhejiang, Anhui, Guangxi, Jiangsu, Shandong, Shanghai, Chongqing, and Sichuan.
As the market becomes more competitive, the company initiated a business transformation in 2005 to better expand its operations. This involved shifting towards a brand-monopoly chain model, opening stores across different provinces and establishing a structured organizational framework. By focusing on the market as its core, the company has ensured a more efficient and orderly management process. This strategic move has helped the brand's monopoly chain to develop in a more rational, healthy, and fashion-forward direction, strengthening its branding and long-term sustainability.
Through consistent innovation and customer-centric strategies, Shenzhen City Beauty Trading Co., Ltd. continues to lead in the undergarment industry, offering products that not only meet but exceed consumer expectations. The brand remains committed to delivering quality, style, and confidence to women across China.
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