Shenzhen City Beauty Trading Co., Ltd. was founded in 2002 as a modern franchise specializing in undergarment products. The company's flagship brand, "City of Beauty" (Nale Si), has become well-known for its elegant and romantic style. After years of successful operations, the brand has established a solid market presence across multiple provinces, including Guangdong, Hunan, Shaanxi, Fujian, Henan, Jiangxi, Zhejiang, Anhui, Guangxi, Jiangsu, Shandong, Shanghai, Chongqing, and Sichuan.
To better adapt to market competition and support sustainable growth, the company underwent a major business transformation in 2005. This shift involved expanding through a chain of brand-monopoly stores, which allowed the company to build a more structured and efficient organizational system. By placing the market at the core of its strategy, the company has been able to develop a more rational, healthy, and fashion-forward approach to its operations. The goal is to continue strengthening the brand image and ensuring long-term success in the competitive undergarment industry.
As the brand continues to grow, it remains committed to innovation, quality, and customer satisfaction. With a focus on modern design and trend-conscious styles, City Beauty aims to be a leading name in the women’s intimate apparel market. The company not only provides high-quality products but also strives to enhance the confidence and self-expression of every woman who wears its brand.
Foshan Nanhai Boxin Clothing Co., Ltd , https://www.boxinfushi.com