Half Moon Bay Underwear Chain has always adhered to its core business philosophy of "integrity-based management, open recruitment, mutual development, and heart-centered service." Guided by the entrepreneurial spirit of "integrity, innovation, dedication, hard work, and pioneering," the company has continuously worked hard and made relentless efforts over the years. Through careful management and persistent growth, it has achieved rapid sales expansion and a steady enhancement in overall strength.
Today, Half Moon Bay has successfully established itself as a well-known brand in the underwear industry, offering a wide range of products under various labels such as Jiao Ying, Choi Ting, Shu Wei, An Sha, Ya'an Lena, Hung attitude, and many more. These brands offer colorful and stylish options for different preferences. The brand also features fashionable underwear lines like Yingdianna, Bevhezi, Magic Ni Fang, Her Favorite, and Flower Grass, as well as elegant lingerie for young girls, including Pyrene Sini and Ji Dan seamless underwear. For those seeking customizable options, there are adjustable lines like Oviedi Li and Ting-Ting Yu Li. Additionally, functional underwear brands such as Anna Nuova cater to specific needs.
With nearly 20 brands and over 4,000 product varieties, the chain operates across more than 2,000 square meters of retail space. It has set up branch offices in Hangzhou, Wenzhou, and Nanjing, and has expanded its sales network throughout Zhejiang Province, reaching cities and counties at all levels. The brand has also extended its influence to regions such as Jiangsu and Anhui, establishing long-term friendly and strategic partnerships with nearly 1,000 customers.
In 2008, Half Moon Bay entered the direct sales market, and since then, its outlets have steadily grown. Today, the brand's reach extends from Yiwu to major cities like Hangzhou, Wenzhou, and Ningbo. With its strong brand presence and diverse product range, Half Moon Bay continues to attract new entrepreneurs who are looking for an easy and profitable way to start their own business in the fashion and retail industry.
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