In 2006, as a key project of the Hong Kong-Guangdong Economic and Trade Fair, Ai Jia Bei Children's Wear Guangzhou Operation Center was widely recognized and strongly supported by both political and business circles in Guangdong and Hong Kong. It quickly captured significant attention from the industry. Over the past decades, Ai Jia Bei has grown into an international brand, establishing multiple R&D centers across the globe and operating numerous direct sales stores and franchise locations. This expansion has helped shape a unique design style and innovative marketing approach, successfully blending global fashion trends with the needs of the Chinese market, and highlighting the brand's rich cultural identity.
For over ten years, Ai Jia Bei has always believed that "there is no eternal product, only an eternal brand; there is no eternal interest, only eternal cooperation." The brand strives to build long-term and harmonious relationships with its customers, guided by a "honesty and win-win" marketing philosophy. With low-risk, high-return joining policies, and a model of "big brands, small areas, and meticulous cultivation," Ai Jia Bei aims to create a globally recognized brand that transcends borders.
Ai Jia Bei's brand positioning has become increasingly precise, targeting children aged 2 to 12 who are confident, lively, energetic, and modern. The brand offers a four-season clothing program focused on "green and comfortable" styles, achieving a perfect balance between fashion and practicality. Every fabric, color, and design choice is carefully selected to align with the psychological traits of modern children and the physical development of Chinese kids. Always prioritizing health and safety, Ai Jia Bei ensures that its children's wear is not only stylish but also of excellent quality.
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SHAOXING NOVATEX CO.,LTD , https://www.novatexco.com