In 2006, as a key initiative of the Hong Kong-Guangdong Economic and Trade Fair, Ai Jia Bei Children's Wear Guangzhou Operation Center gained widespread recognition and strong support from both political and business circles in Guangdong and Hong Kong. The brand also attracted significant attention within the industry. Over the past decades, Ai Jia Bei has evolved into an international name, establishing multiple R&D centers across the globe and operating numerous direct sales and franchise stores. This growth has led to the development of a unique design style and marketing strategy, successfully blending global fashion trends with the needs of the Chinese market, and highlighting its distinct brand culture.
Over the past ten years, Ai Jia Bei has always held the belief that "there are no eternal products, only eternal brands; there are no eternal interests, only eternal cooperation." The company is committed to building long-term and harmonious relationships with its customers, guided by the values of honesty and mutual benefit. Its low-risk, high-return franchise policy, combined with the concept of "big brands, small areas, and careful cultivation," has helped create a successful cross-border brand presence.
Ai Jia Bei has refined its brand positioning, targeting children aged 2 to 12 who are confident, lively, energetic, and modern. The brand offers a four-season clothing program centered on "green and comfortable" styles, achieving a perfect balance between fashion and health. The selection of fabrics, colors, and designs all align with the psychological characteristics and physical development of Chinese children. With health as the top priority, Ai Jia Bei ensures that every product meets the highest quality standards, making it a trusted choice for parents and a favorite among kids.
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