The JOEM fashion women's brand is inspired by the relaxed and relaxed attitude of urban women. The brand is located in the urban white-collar women from 25 to 45 years old. The main line is nobility, elegance, modernity, and subtle affinity. It takes into account both the living space and the professional space. It interprets fashion women from the inside out, and distributes them casually. The elegance reflects the fashion concept of the brand “writing confident womenâ€. Since its development in 2004, it has surpassed the traditional boundaries of fashion women's clothing, and has evolved into a new life concept for reading fashion.
Zhuo Ying JOEM Women's Brand 2013 hot investment Zhuo Ying JOEM autumn and winter new products
The product design incorporates European fashion elements. It adopts the latest popular environmental protection nano-fiber blend fabrics. The texture is delicate and soft, and has a sense of quality. It is accompanied by a three-dimensional cropping technique that conforms to the physical characteristics of an oriental woman. The intimate version outlines modern women's beauty and elegance. The charm reflects the unique European fashion charm. To create a high-quality Zhuo Ying life as their responsibility, will lead the industry in the fashion style of the new trend.
3. Brand positioning brand philosophy:
★ Advocate fashionable and elegant business fashion ideas, convey confident and intellectual life attitudes, experience comfortable and natural life styles, and provide consumers with diversified styles of product matching series, so that intellectual women are everywhere.
Brand appeal point:
★ Perfect combination of modern business fashion and intellectual women. Consumer orientation ★ Age 25 to 40 (core consumer 28-36 years old), the pursuit of fashionable urban workplace white-collar women. Monthly fixed income between 2000-10000 yuan.
Price positioning:
★ Mid-range business fashion women's style:
★ Intellectual, refined, elegant
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