With people's aesthetic progress, as well as the development of science and technology, coupled with the wide range of thermal underwear -oriented, beautiful thermal underwear to become an important market development needs. Recently, as the thermal underwear leader " Yu Zhaolin " official admitted: the brand to have a place in the market, not only to do the most basic work - to ensure the basic quality, but also need to focus on beauty, beauty is to expand the market One of the important factors, which is why "Yu Zhaolin" proudly stand in many brands.
Indeed, careful to find that from the thermal underwear market where the color is very small, the style is relatively scarce, and now, to the market dazzling, all kinds of colors have, but also with the popular pattern, and, from the beginning The warmth to today's "body + fashion + light + warm + health" as a whole.
If you can witness all this development, the leader of the "Yu Zhaolin", and from 1996 invented the first set of "wet and warm complex velvet" composite thermal underwear, body sculpting underwear now, down thermal underwear, can wear outside Underwear, nano bamboo charcoal, cashmere bamboo charcoal, etc. all kinds of thermal underwear battle. To this end, the reporter contacted at Zhabei District, Shanghai Tianmu Road 305, "Zhaolin Industrial Co., Ltd." responsible person to understand the thermal underwear in recent years the development.
Mr. Yu, director of "Yu Zhaolin" tells us that to continue the development of the brand, the market must be expanded to meet the needs of the people. Beautiful, the trend is the overall needs of the apparel industry, and in recent years, people's thermal underwear beauty, fashion also has new needs.
Ten years ago in the nineties, people only concerned about the warmth, because at that time people's fashion aesthetic is not as strong as now, with the improvement of people's living standard, have received the general public's attention, of which The higher the quality of clothes, which on the other hand can be said that the demand for "beauty" is getting stronger and stronger. Therefore, "Yu Zhaolin" in recent years, will be combined with the current trends or the continuous improvement of people's needs and make consumers satisfied with the thermal underwear.
Reporters in the "Yu Zhaolin" inside the company and stores, saw, indeed, each thermal underwear are very beautiful market, although the men's lack of versatility and versatility, but are both classic and stylish. According to the staff, sales of wool and charcoal were particularly good in September of this year, and the market began to cool down in October. The sales volume of Golden A climbed upwards. In November, it is expected that the thermal underwear will be in greater demand.
Zhao Zhaolin Luo total industry said: thermal underwear nowadays also have different thickness according to people's needs, suitable for different groups of people, have different functions of the classification, no longer the same as the previous single. According to the thickness of the classification, "Yu Zhaolin" brand is divided into underwear underwear, thin thermal underwear, thermal underwear and thickened thick warm underwear, according to the winter into different degrees, wear the appropriate thickness of the style.
And now, "Yu Zhaolin" thermal underwear, no longer as in the past mainly for the elderly, today's "Yu Zhaolin" suitable for all stages of the crowd, suitable for young people, so the design is more fashionable and more gorgeous, middle-aged , Focus is elegant and mature, pay more attention to the details of their comfort, the elderly, we pay more attention to warmth and comfort.
This reporter also interviewed the crowd, but also found that people of all ages prefer different orientations, young people focus on fashion, middle-aged people pay attention to the quality and temperament, the elderly are more concerned about their warmth. But one of them is the same, as people of all ages have mentioned: beauty. All hope that thermal underwear design and tailoring focus on the overall coordination and aesthetics.
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