Silk Products Promotion Conference Successfully Held in Bangalore, India

In 2011, a special promotion conference for silk products in Guangxi, India was held on December 11, 2011 in Bangalore, India. The promotion was organized by the Guangxi Lusong Silk Industry Association. A total of 22 Guangxi key silk companies participated. The campaign aims to promote the image of the silk industry in Guangxi, through communication and exchanges, deepen understanding, and promote trade cooperation. Although the current European debt crisis and the global economic downturn have brought great influence on silk consumption, the Indian silk industry is still very concerned about the Guangxi Silk Product Promotion Conference. The country’s silk professional importers, traders, and major silk production Ninety-six businessmen from 86 companies attended the promotion event. The officials of India’s National Central Silk Raw Silk Bureau, Indian Silk Export Promotion Committee**, Indian Industry Chamber of Commerce**, Indian Silk Weaving Association, and Chairman of India’s Karnataka Silk Association were invited to attend the promotion meeting.

After the promotion meeting, all members of the Guangxi Silk delegation were also invited to the Central National Raw Silk Bureau of India to conduct exchanges, visit trade customers, and visit and inspect major Indian silk production companies and silk trading markets.

In 2011, the promotion and marketing of silk products in Guangxi, India, was an attempt of marketing innovation in the silk industry in Guangxi. Through promotion activities, it reached the goal of promoting the overall brand image of Guangxi silk and expanding the influence of silk in Guangxi; and let the world’s largest importer of silkworms in India understand Guangxi. Silk has developed into a silk production base in China and even the world; it has guided Indian merchants to pay more attention to Guangxi silk and has more contact with Guangxi silk companies. The Guangxi Silk Industry Association and the Indian Silk Export Promotion Association reached a consensus. The two sides stated that they will further strengthen contact and cooperation, build a new trade platform, expand the development space, and jointly promote the development of the silk trade between the two countries. During the meeting, the two sides signed a total of 16.5 million U.S. dollars worth of silk trade agreements in the near future.