What is "her economy"?
With the improvement of social status and women's economy, women's financial management and consumption have formed unique economic circle and economic phenomenon - "her economy." Modern women have more income and more opportunities. They advocate "work is to enjoy life better." They like shopping frantically and credit card repayments, making them an important consumer group.
In the "her economy" era of shine pattern, animal husbandry soft deep realization of the previous extensive marketing has been unable to meet the needs of the market, the market must be more in-depth, targeted at different target consumers, especially female consumers , To provide more personalized, humane goods and services, will help the market to standardize and rational development.
Marketing under "her economy" consumption
Based on the above analysis of consumer trends under "Her economy", animal husbandry, soft underwear Oh focus on basic product features, the focus grasp the development trend of the female consumer psychology, we continue to meet and exceed their psychological needs.
Conduct accurate market positioning
Shepherd soft to improve the traditional lingerie market positioning strategy for the modern women often occupy the dual identity of occupation and family positioning, so that the image of animal husbandry and soft products conform to the consumer's impression.
Make marketing appeals to new changes in consumer trends
Modern women have a higher self-awareness and higher requirements for goods and services. Therefore, enterprises should respect the status and achievements of women in marketing to make their products or services highlight their value and even help them find their own value. Shepherd soft to "all because of love" for publicity, emphasizing the humane value of goods.
Appropriate use of experiential marketing
From a psychological point of view, female consumers may be touched for a moment, spend more than the price of the product itself to spend. Therefore, the application of experience in the marketing of lingerie market, the product experience will be passed on to women consumers lossless.
Think of women as marketing partners
Women can be excellent marketing partners. In the future, Shemao will involve female consumers in the product development process and provide satisfactory and attractive products or services. The future of animal husbandry and soft in the marketing system to establish adequate consumer feedback mechanism so that women can more actively participate in the development of their favorite products or services so that women can actually affect the business-related operations.
The notion that women are marketers, in effect representing a shift in marketing model, is no longer "marketed" to women but co-marketed with women, meaning that businesses no longer need to rely on obsolete stereotypes but must Start adding ideas and preferences for female consumers in the product. Creating unique female insights in existing branded products or services is the future of marketing.
Shepherd soft, a very business philosophy of the brand, in the realization of the humane value of goods at the same time, so that every investor because of herderman and harvest a happy life, to achieve the freedom of wealth, access to career development platform, which is herd management Underwear motivation of the cause.
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