The industry generally believes that deepening the subdivision of the field and focusing on differentiated products will surely renew huge energy. Especially in the e-commerce market where homogenization and price competition are fierce, the sub-categories are increasingly favored by consumers and gradually grow into New traffic opportunities, or become a new round of bonus opportunities.
Aggregation of sub-commerce e-commerce generally refers to a more detailed focus positioning in a certain industry or field, and e-commerce for deepening the operation of consumer groups of a certain age group. It is a specialized positioning of its own products, and specialized production and service after deepening the analysis of consumer groups. It has the advantages of professionalism, difference and uniqueness. For example, Afu, which has become the number one seller in the whole network, has opened up a huge market with the segment of essential oil.
In the slower iterative men's wear market, the brand “SENOâ€, which has been developed in recent years with a focus on slim shirts, has become a successful case. This time, SENO is used as a case to analyze the e-commerce opportunity.
More but less and less refined
SENO is in line with the development of most of the Amoy brand, and has become a leader in the business field of men's Amoy brand with the rapid development of e-commerce dividends. During the period of rapid development, SENO has many products in the business men's field, and the product line is numerous and complete. Because of the problem of homogenization competition in e-commerce, SENO's development is also like the most Amoy brand, the increase of inventory pressure and relative The lack of competitiveness, SENO has a problem of slow development.
Based on a full understanding of the advantages of its own brand and a large number of consumer research, SENO decided in 2015 to focus on the most competitive shirt category, with the focus on “slim shirt†as the brand strategy, to become the brand of the shirt as the brand. Vision, clear and precise brand positioning, SENO usher in new development opportunities.
Differentiated brand positioning
SENO conducts in-depth analysis and extraction of its own products, requires long-term research and analysis of consumer groups, and refines its market share. SENO has a “men's business shirt†as its main category, focusing on the characteristics of “slim shirtâ€. In-depth management of the field; SENO in the supply chain, customer service, product innovation, marketing, visual all-in-one to do the maximum depth of thinking, all-round creation of expert image, forming a competitive relationship with other brands.
Product matching: shirt technology innovation
Becoming an expert, it is necessary to form a technical advantage in the segmentation category. SENO understands the importance of technology and innovation and continues to make breakthrough technological innovations in the easy-to-care sector. SENO has successfully developed the "HeatFix® shirt wash-resistant styling technology" for the problem of easy washing and deformation of shirts. With the innovative technology combination of "free hot + stereotype", SENO has successfully developed the innovative "new generation of non-iron shirts" in the industry. Designed for machine washing, this is an innovative product design in the industry, which has been well received by users. This product is also the creator of Jingdong apparel crowdfunding sales record.
In addition, SENO has also done a lot of innovative actions in the fabric innovation: SENO subversively applies T-shirt fabrics to shirt design, designed for slimming and slim body design, so that fitness instructors can also wear fitness. The topic became a momentary story; it is said that SENO [dirty shirt], which is not dirty even if it is broken up by a girlfriend, is also highly praised.
Wear self-confidence
Since the 21st century, slim shirts that showcase men's individuality have become mainstream fashion. SENO has developed and designed the SENO classic version-slim version for the Chinese men's physical characteristics. It is derived from the version design of the mermaid line aesthetic theory, featuring a curved waist design that allows customers to wear a fascinating inverted triangle and wear more straight and confident.
8 years, 1 million version of big data, 12 times of iterative optimization, continuous innovation and improvement, SENO slim version has more than 500,000 members satisfied version effect, basically reached 98% version satisfaction rate, get "slim effect" More suitable for Chinese men's clothing" market evaluation.
Small and sophisticated market segments can gradually become mainstream, in addition to the impact of homogenization competition, but also related to people's mental laws. American marketing guru Trout summed up the human mind law in the book "Positioning": people naturally hate chaotic characteristics, focusing can simplify the difficulty of consumer choice, focusing on the subdivision field is easier to form better quality expert products. We also look forward to the focus of the brand like SENO, can become the pig on this vent.
Microfiber Household Cleaning Towels
Microfiber, also known as microfiber, fine denier fiber, extremely fine fiber, English name microfiber. Its main components are polyester and polyemide. Superfine fiber towel has the characteristics of high water absorption, strong stain removal, non-depilation, long life, easy cleaning and non-fading, its use is very extensive, so how to classify the superfine fiber towel, what are its advantages and disadvantages? Now follow have a look!
Superfine fiber is a kind of high-quality and high-tech textile raw material. Due to its small diameter, superfine fiber has very small bending stiffness, especially soft fiber feel, and has strong cleaning function, waterproof and breathable effect. So Microfiber Towels are very widely used. Let's take a look at their classification and advantages and disadvantages.
Microfiber towels microfiber towels are only one-tenth the fineness of real silk. The warp knitted terry cloth made from imported looms has uniform, compact, soft and high elastic fine wool, with strong decontamination and water absorption properties. There is no damage to the wiped surface and no cilium shedding as common in cotton fabric. Easy to wash, durable and other features.
The surface of the bath towel is soft and fine, with good water absorption and antibacterial properties. Used in sports, sweat can be immediately sucked dry, its soft texture will make you feel comfortable; Used for bathing, its strong absorbability can effectively remove the dirt and dead skin cells on the skin surface, is a healthy and comfortable life essential good product.
Microfiber towel USES classification Beauty towel used 200 times thinner than a human hair of superfine fiber, the towel can through its adsorption in-depth pores, the dirt in the pores and surface of the skin aging cutin all washed away, plus simple care lotion, skin becomes white, smooth, tender, feel more relaxed and comfortable, so as to achieve cosmetic effect. To adolescent acne young men and women, can play deep cleaning pores secreted
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