Sewing enterprises "touch net" is the general trend?

During the China International Home Textiles Exhibition, the home textile e-commerce forum organized by different organizers was held one after another. Prior to this, the ever-evolving miracle of online marketing seems to have become a panacea for home textiles.

Can online marketing replace traditional channels? Is enterprise "touch net" the trend?

It should be acknowledged that the increasing cost of shopping malls and specialty channels has gradually become a burden on home textile terminal operators. The seemingly overwhelming storefronts are expanding and profitability is negligible. On the other hand, online sales have opened the second gap for companies to the corporate brand.

Many experts believe that when companies are developing B2B services, they need not just simple web site promotion services or online authentication services, but rather accurate access to downstream buyers by industry characteristics. Home Textiles is a single product. Online sales can integrate upstream and downstream resources in the industry and help parties to conduct transactions more conveniently. This vertical B2B model is beneficial to home textile industry practitioners looking for new business opportunities in the industry.

However, in fact, home textile giants that have become stronger and stronger in the traditional market still have many concerns when entering the online sales market.

Many home textile brand companies are still hesitating to go online now. The head of a well-known home textile brand in China says: “Is it on the line, I think this is an issue for the beholder and the wise.”

For the conditions for getting online, the person in charge believes that first, the front-end operation department and the back-end logistics and warehousing department of the e-commerce must be possessed, in addition to the ability to analyze the structure of the merchandise, planning capabilities for various types of online shopping activities, and customer service. The ability to sell and the quality of service are all very important. It constantly tests the strength of online businesses. Whether the product itself is suitable for online sales, back-end warehousing, delivery capacity, logistics radiation, and scale are also crucial. Many of these contents need to be re-established and adapted for traditional home textile brands.

The involvement of home textile companies in e-commerce is a matter of corporate development strategy. How to solve the online and offline channel balance is a practical challenge for enterprises. Whoever has a strong ability, who can balance better, who can clear the relationship between the two different channels of physical stores and network marketing, who will go faster and farther. In this process, "electronics" is only a means, and business is the purpose.

As consumers' online shopping psychology becomes more and more mature, netizens have begun to shift from the past “price consumption” to “quality consumption”. Taobao's “little trick” business model has been accompanied by the growing maturity of the e-commerce market. With the increasingly fierce competition, it is gradually being separated and replaced by the rapid rise of one by one online brand.