Since July this year, the NBA shut down events can be described as a city of heated discussions, becoming the most important sports center of the year. However, with Yao Ming retiring from home, Kobe Bryant led the 16 big star global touring show or will come to China's exciting news came, NBA "winter" seems to be the slightest impact on the Chinese fans for NBA basketball enthusiasm. The NBA and the leading domestic leisure brand - "Baofeng" cross-border "marriage", a high-profile launch of the "NBA sports life" as the design concept of "NBA elements" series of slippers, leaving the NBA put on a stylish coat, once again Become the topic of people's focus. Baofeng and the NBA jointly launched the "NBA sports life" series NBA was founded in 1946, in the United States and Canada, a total of 30 teams, is a global sports and entertainment brand. Currently licensed products from the NBA are available in more than 100,000 stores in more than 100 countries across six continents. In order to give Chinese fans more ways to demonstrate their passion for the NBA, on May 18, 2011, NBA China announced its official partnership with Baofeng and formed the sole official licensee for NBA sandals in China. "With its strong presence in China, the launch of the first NBA-branded slippers, indoor slippers and sandals will provide our fans with more opportunities to express their love for the NBA." For the cooperation between the two partners NBA China Chief Operating Officer money Jun commented. Baofeng released a total of seven series of "NBA Element" slippers at the press conference of Spring / Summer 2012 in Baofeng fashion held on November 1. Its design inspiration comes from including the Chicago Bulls, Los Angeles Lakers, Boston Celtics, Houston Rockets, Phoenix Suns, Portland Trail Blazers, Miami Heat, including the NBA's main team, and according to their unique elements of the combination of Bao Bao Casual design concept, designed a series of different styles but fully demonstrate the spirit of NBA sports products. Mr. Poon Kelun, NBA Greater China Sales Director, attended the conference and delivered a speech As the NBA's most famous team, the "Chicago Bulls" elemental slippers naturally become the first shoe of this Baofeng "NBA Sports Life" showcase. With the same bright red logo on the bull logo, in different proportions, patterns filled the entire series of shoes, as if on behalf of the "Flying" Michael Jordan never give up the hard work and passion. And if you are NBA League evergreen - Los Angeles Lakers fans, choose Lakers logo color - yellow-purple-based design Bao Bao slippers, is undoubtedly the best way to express your love. In the well-designed designers Baofeng, "NBA elements" series to escape the shackles of ordinary clothing, to showcase the distinctive fashion tastes. "NBA Element" series of slippers at the end of the conference, Baofeng Fashion CEO and Executive Director Mr. Chen Qingwei said: "NBA is recognized as one of the world's most passionate and most concerned about sports league and we are very excited to work with NBA China Cooperation and launch a series of NBA-themed casual footwear products, I believe this cooperation will further expand Baofeng's product portfolio, and explore more consumers in the growing NBA fans camp to help us achieve sustained growth. It is reported that this conference, Baofeng also announced with the world's leading crystal manufacturer, "Swarovski," the official award-winning cooperation, Baofeng as the "third shoe" casual fashion industry's leading brand in turn Set off a new fashion trend.
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