Bo Yang home textiles 34.68 million yuan, "Tang Shi" casual clothes 14.5 million yuan, GXG men's clothing 11 million yuan, "related" women's shoes series 3.5 million ... ... in a few days ago Taobao held promotional activities, Ningbo produced textile and apparel brands Outstanding, recreate Taobao miracles.
Among them, Bo Yang Home Textiles, with a single-day sales of 36.68 million single stores, ranks top in e-commerce sales of all categories, so that the previously unconcerned home textile industry, went to the front. At the same time, this is the highest single-brand sales record for Taobao Mall so far. According to Taobao, Taobao’s highest single-day sales were 5.5 million yuan.
The traditional textile and garment enterprises have moved to the online shopping market "had not expected that there will be such an amazing purchasing power. There is a set of Boyang Home Textiles sold every second, and half of the products are sold out." Chairman of Bo Yang Group, Ningbo, China Excitedly told reporters, "This year's Bo Yang Home Textile's total sales of more than 100 million yuan will certainly not be a problem, next year to reach 200 million -300 million yuan."
It is understood that Bo Yang Home Textiles entered the online shopping market in the first half of last year. Relying on strong brand advantages, we have made great efforts in products and services, and provide consumers with perfect pre-sales and after-sales services through online shopping malls. At the same time, for each quarter of Taobao activities, beforehand through adequate preparation of goods, as well as vigorous efforts to promote the network, has greatly stimulated the needs of consumers.
The export-oriented textile and apparel industry is falling into a dilemma of shrinking profits. The reporter found that more and more Ningbo traditional textile and garment enterprises have begun to find new ways to switch to the B2C online shopping market.
In March of this year, the official flagship store of Tang Yang, the largest and most important clothing brand under the Boyang Group, formally entered Tencent's QQ Mall. With the diversification of the QQ Mall platform, high popularity of marketing and mature target consumer groups, in the first two months of arrival, it successfully achieved a rapid increase in credit from 0 to more than 20,000, and has now successfully reached the level of 2 Silver Crown. The rapid growth of business performance is attracting attention.
In the same month, another clothing brand under the Boyang Group, "Walston," founded E-commerce Co., Ltd., in addition to selling online the major brands of Bo Yang, it also sells clothing brands of other companies. In just a few months, the sales amounted to nearly 10 million yuan.
In recent years, the GXG men’s clothing that has rapidly emerged in Ningbo’s fashion industry has officially opened its Taobao official flagship store on August 6 this year. The day’s sales exceeded RMB 16,000. After 24 days, the single-day performance of the flagship store exceeded 700,000 yuan, an increase of nearly 44 times.
Online channel is a powerful supplement to offline sales. “Online sales is an inevitable trend in the future development of traditional textile and apparel industry. Ningbo’s textile and apparel output accounts for a relatively high proportion of the national total, and it develops and strengthens e-commerce, and it also markets Ningbo textile and apparel brands. It will be a powerful promotion,†said Bo Juyan, chairman of Boyang Group, in an interview with the China Economic Times. “The online channel can not only be a powerful supplement to offline sales, but it can even hold up the operation of a single brand.
Taobao.com and Pat.com etc., as one of the largest shopping websites in China, have powerful and rich platform resources and a large and mature user group, which can help these brands and reach more online consumer groups, thus forming a win-win situation. situation. â€
Yu Yong, general manager of Ningbo Hehe Jieskar Garments Co., Ltd. told this reporter that GXG is a brand of menswear that is positioned in mid-to-high-end leisure business and now has more than 400 physical stores. Operating the brand flagship store at Taobao is the first step in its e-commerce operation strategy. "The operation of e-commerce is to a large extent the deepening of the market. The 360 ​​million users on Taobao are the focus of our promotion."
In Ju Juchuan's view, the future of branded companies' online sales market is inestimable. In particular, textile and apparel brands are very conducive to online sales. Boyang is well prepared to gain greater market share.
Internet marketing is lack of people, lack of brand, however, it is understood that online sales have many advantages, but there are also many problems faced, such as the price is much lower than the physical store.
In this regard, Ju Juchuan believes that a three-dimensional channel model should be formed to differentiate the functions of online and offline channels and to differentiate their prices and commodities through rational commodity rationing. You can make full use of new online retail channels on the basis of maintaining offline channels. “Internet marketing should focus more on branding. Now there are many products on Taobao, and the competition is fierce. If the brand is not well-known, it will soon be overwhelmed.â€
"Compared with traditional sales, customer sales, group and other statistics are more accurate, and the point-to-point characteristics of marketing are more pronounced. At the same time, it also imposes higher requirements on operators' execution power." Yu Yong said that apart from prices, Lack of talent is also a common problem in the apparel online sales industry. In particular, there is a serious shortage of talents who can quickly respond to network sales and planning.
Among them, Bo Yang Home Textiles, with a single-day sales of 36.68 million single stores, ranks top in e-commerce sales of all categories, so that the previously unconcerned home textile industry, went to the front. At the same time, this is the highest single-brand sales record for Taobao Mall so far. According to Taobao, Taobao’s highest single-day sales were 5.5 million yuan.
The traditional textile and garment enterprises have moved to the online shopping market "had not expected that there will be such an amazing purchasing power. There is a set of Boyang Home Textiles sold every second, and half of the products are sold out." Chairman of Bo Yang Group, Ningbo, China Excitedly told reporters, "This year's Bo Yang Home Textile's total sales of more than 100 million yuan will certainly not be a problem, next year to reach 200 million -300 million yuan."
It is understood that Bo Yang Home Textiles entered the online shopping market in the first half of last year. Relying on strong brand advantages, we have made great efforts in products and services, and provide consumers with perfect pre-sales and after-sales services through online shopping malls. At the same time, for each quarter of Taobao activities, beforehand through adequate preparation of goods, as well as vigorous efforts to promote the network, has greatly stimulated the needs of consumers.
The export-oriented textile and apparel industry is falling into a dilemma of shrinking profits. The reporter found that more and more Ningbo traditional textile and garment enterprises have begun to find new ways to switch to the B2C online shopping market.
In March of this year, the official flagship store of Tang Yang, the largest and most important clothing brand under the Boyang Group, formally entered Tencent's QQ Mall. With the diversification of the QQ Mall platform, high popularity of marketing and mature target consumer groups, in the first two months of arrival, it successfully achieved a rapid increase in credit from 0 to more than 20,000, and has now successfully reached the level of 2 Silver Crown. The rapid growth of business performance is attracting attention.
In the same month, another clothing brand under the Boyang Group, "Walston," founded E-commerce Co., Ltd., in addition to selling online the major brands of Bo Yang, it also sells clothing brands of other companies. In just a few months, the sales amounted to nearly 10 million yuan.
In recent years, the GXG men’s clothing that has rapidly emerged in Ningbo’s fashion industry has officially opened its Taobao official flagship store on August 6 this year. The day’s sales exceeded RMB 16,000. After 24 days, the single-day performance of the flagship store exceeded 700,000 yuan, an increase of nearly 44 times.
Online channel is a powerful supplement to offline sales. “Online sales is an inevitable trend in the future development of traditional textile and apparel industry. Ningbo’s textile and apparel output accounts for a relatively high proportion of the national total, and it develops and strengthens e-commerce, and it also markets Ningbo textile and apparel brands. It will be a powerful promotion,†said Bo Juyan, chairman of Boyang Group, in an interview with the China Economic Times. “The online channel can not only be a powerful supplement to offline sales, but it can even hold up the operation of a single brand.
Taobao.com and Pat.com etc., as one of the largest shopping websites in China, have powerful and rich platform resources and a large and mature user group, which can help these brands and reach more online consumer groups, thus forming a win-win situation. situation. â€
Yu Yong, general manager of Ningbo Hehe Jieskar Garments Co., Ltd. told this reporter that GXG is a brand of menswear that is positioned in mid-to-high-end leisure business and now has more than 400 physical stores. Operating the brand flagship store at Taobao is the first step in its e-commerce operation strategy. "The operation of e-commerce is to a large extent the deepening of the market. The 360 ​​million users on Taobao are the focus of our promotion."
In Ju Juchuan's view, the future of branded companies' online sales market is inestimable. In particular, textile and apparel brands are very conducive to online sales. Boyang is well prepared to gain greater market share.
Internet marketing is lack of people, lack of brand, however, it is understood that online sales have many advantages, but there are also many problems faced, such as the price is much lower than the physical store.
In this regard, Ju Juchuan believes that a three-dimensional channel model should be formed to differentiate the functions of online and offline channels and to differentiate their prices and commodities through rational commodity rationing. You can make full use of new online retail channels on the basis of maintaining offline channels. “Internet marketing should focus more on branding. Now there are many products on Taobao, and the competition is fierce. If the brand is not well-known, it will soon be overwhelmed.â€
"Compared with traditional sales, customer sales, group and other statistics are more accurate, and the point-to-point characteristics of marketing are more pronounced. At the same time, it also imposes higher requirements on operators' execution power." Yu Yong said that apart from prices, Lack of talent is also a common problem in the apparel online sales industry. In particular, there is a serious shortage of talents who can quickly respond to network sales and planning.
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