KITH x Coca-Cola 2017 new joint series

The 131-year-old Coca-Cola and the seven-year-old street sign KITH co-operated. This Friday, the second wave of joint-name series will go live. The new joint series is almost a single product for boys and girls.

KITH is a trendy brand from New York and is headed by Ronnie Fieg. KITH x Coca-Cola 2017 new joint series will be officially launched on the KITH official website and major stores on August 11th. Men's wear will be priced from $55 to $150, women's clothing will be $45 to $165, and accessories and footwear From $18 to $220.

KITH x Coca-Cola 2017 new joint series

Ronnie Fieghai even got his favorite rap star Nas (Nas) and recorded a mixed and cool promotional video. Cooperation with brands is also a common KITH strategy. It usually shows its own branding KITH as a visual element of a co-branded brand. The joint name that sparked the last discussion was KITH and Nike.

However, for Coca-Cola, this style of co-branding is rather rare. In 2008 Coca-Cola announced its own fashion production line. In 2013, Coca-Cola had a fashion show in South America. These big color bump prints also contain the Coca-Cola Classic Logo. Lydia Jones, a fashion blogger, commented at the time that these boldly colored fancy sportswear were special enough, and Bo’s eyeballs were sure to be fine – but they also hurried to see it. After all, advanced fashion design brands are more courageous.