From late October to early November, the sales of various brands of winter clothing in Japan's shopping malls are not ideal, but now women's brands have entered the winter sales season, and the knitwear and wool clothing are popular with the market and become an indispensable fashion for women's clothing this winter. element. Non-wool products have won market recognition for their innovative design and various additional features such as heat. At present, most brand owners are also planning to promote their sales growth with personalized coats in this sales season.
Due to the differences in sales methods, channels, and products, the sales of branded coats of various companies in October were uneven, but most of them exceeded sales figures in previous years. The company’s sales grew 20% year-on-year, its brand UNTITLED increased 58% year-on-year, and Tokyo Style's Alyesbury brand sales increased 40% year-on-year.
The main reason for the increase in overall sales was due to the high sales of wool products. The sales of wool apparel products in the 23rd district of Tokyo increased by two times from the same period of last year. The woollen hooded coats and short coats worn by Angola blended inside and outside became the best-selling models this year. The sales volume soared. Among them, the cape style with a length of 64cm and The length of the 82cm style is unusually popular and sales have increased significantly. Alyesbury's double-sided A-style coats also registered a larger increase in sales. Ref Corporation's Reflect series, LOOK's PAUL & JOE SISTER series cape style has also become the focus of this year's market. Reflecting the development of a 70cm cashmere-blend coat and a 80-cm-long PAUL & JOE SISTER coat, Reflect was developed in collaboration with its brand spokesperson Seto Asaka.
Knitwear Cashmere Hot Selling Made full use of the soft and light qualities of wool, Japanese companies have also seen strong sales of knitted products. The company's free zone brand company, which uses ONLINE's overcoat, has become the best-selling brand this year. Tokyo Style has been welcomed by the market for mohair fabric products developed and co-operated by its brands. The SCENE DEUX brand, which is a 70 cm long A-line item, has become a hot item.
This year, cashmere products have entered the sales season starting from the fall due to advance purchases by cashmere buyers. In October, 70% of FINERE's INED brand sales were derived from high-quality cashmere apparel products. The long, thin A-shaped material has become a bestseller. The high-quality cashmere apparel market launched by the Tokyo-based Style brand is also very good, and the winter long series launched by SCENE DEUX is also selling a lot.
Non-wool apparel design wins The sales of non-wool apparel vary. The cotton windbreaker launched by Renown's brand Aquascutum has become the brand’s flagship style. Overall sales of this type of coat increased by 62% in September and rose by 65% ​​in October. Influenced by media campaigns such as stores and magazines, Aquascutum's long-sleeved product market is promising. Sales of Mods Code in the field of casual coats are also very good. Itokin's MK MICHEL KLEIN's cotton, polyester, and nylon blended coats and detachable thick-lined fur collar coats are increasing in sales, and their sales in December are worth looking forward to.
The hot, down-filled, stuffed cotton products are innovative in design and functionality, and continue to sit on the top spot. The sales volume of the BODY DRESSING Deluxe branded coat products under Sanei International increased nearly twofold from the same period last year. Although the unit price of a 70-centimeter coat with a collar, cuffs, and a detachable fox fur is as high as 90,000 yen, it has tripled compared with the best-selling product of the same period last year.
Sanyang Chamber of Commerce Inc. (including men's clothing) has been welcomed by the market for its moisture absorbing and heating function quilted cotton-lined winter clothing developed through cross-brand cooperation. The sales of overcoat products under most of the company's brands surpassed previous years' levels. In October, the brand AMAC, which achieved a 50% year-on-year increase in overcoats, was the most popular overcoat style with solid and quilted styles on both sides of the plaid. The companies began to officially market various winterwear products this month in hopes of further expanding market sales. amount.
Due to the differences in sales methods, channels, and products, the sales of branded coats of various companies in October were uneven, but most of them exceeded sales figures in previous years. The company’s sales grew 20% year-on-year, its brand UNTITLED increased 58% year-on-year, and Tokyo Style's Alyesbury brand sales increased 40% year-on-year.
The main reason for the increase in overall sales was due to the high sales of wool products. The sales of wool apparel products in the 23rd district of Tokyo increased by two times from the same period of last year. The woollen hooded coats and short coats worn by Angola blended inside and outside became the best-selling models this year. The sales volume soared. Among them, the cape style with a length of 64cm and The length of the 82cm style is unusually popular and sales have increased significantly. Alyesbury's double-sided A-style coats also registered a larger increase in sales. Ref Corporation's Reflect series, LOOK's PAUL & JOE SISTER series cape style has also become the focus of this year's market. Reflecting the development of a 70cm cashmere-blend coat and a 80-cm-long PAUL & JOE SISTER coat, Reflect was developed in collaboration with its brand spokesperson Seto Asaka.
Knitwear Cashmere Hot Selling Made full use of the soft and light qualities of wool, Japanese companies have also seen strong sales of knitted products. The company's free zone brand company, which uses ONLINE's overcoat, has become the best-selling brand this year. Tokyo Style has been welcomed by the market for mohair fabric products developed and co-operated by its brands. The SCENE DEUX brand, which is a 70 cm long A-line item, has become a hot item.
This year, cashmere products have entered the sales season starting from the fall due to advance purchases by cashmere buyers. In October, 70% of FINERE's INED brand sales were derived from high-quality cashmere apparel products. The long, thin A-shaped material has become a bestseller. The high-quality cashmere apparel market launched by the Tokyo-based Style brand is also very good, and the winter long series launched by SCENE DEUX is also selling a lot.
Non-wool apparel design wins The sales of non-wool apparel vary. The cotton windbreaker launched by Renown's brand Aquascutum has become the brand’s flagship style. Overall sales of this type of coat increased by 62% in September and rose by 65% ​​in October. Influenced by media campaigns such as stores and magazines, Aquascutum's long-sleeved product market is promising. Sales of Mods Code in the field of casual coats are also very good. Itokin's MK MICHEL KLEIN's cotton, polyester, and nylon blended coats and detachable thick-lined fur collar coats are increasing in sales, and their sales in December are worth looking forward to.
The hot, down-filled, stuffed cotton products are innovative in design and functionality, and continue to sit on the top spot. The sales volume of the BODY DRESSING Deluxe branded coat products under Sanei International increased nearly twofold from the same period last year. Although the unit price of a 70-centimeter coat with a collar, cuffs, and a detachable fox fur is as high as 90,000 yen, it has tripled compared with the best-selling product of the same period last year.
Sanyang Chamber of Commerce Inc. (including men's clothing) has been welcomed by the market for its moisture absorbing and heating function quilted cotton-lined winter clothing developed through cross-brand cooperation. The sales of overcoat products under most of the company's brands surpassed previous years' levels. In October, the brand AMAC, which achieved a 50% year-on-year increase in overcoats, was the most popular overcoat style with solid and quilted styles on both sides of the plaid. The companies began to officially market various winterwear products this month in hopes of further expanding market sales. amount.
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