ECA dealers sincere about "my clothing business experience"

A blink of an eye, do clothing has five or six years time. During this period has experienced too much ups and downs, pain, honor, brilliant, there are failures. Stop tonight, and share with you one or two.

I used to be a migrant worker who works with millions of people. In the autumn of 1999, after graduating from high school, I came to Shantou to work with my hometown people. This stay was for four years. During these four years I spent in the factory, the life is boring and boring, but whatever the outcome, there are some money saved. Because at that time I thought I could not learn anything at the factory, I came out, changed a job, and ran the business.

At that time running the business is very hard, one of the bitterness of the many words. Maybe my mind is fairly flexible, from the very beginning of a business can not run, finally made a success. Earn a bit of money, 05 and her girlfriend married married back home.

At that time did not want to work out after marriage, because they have saved some money, they think they do business. Wife used to sell clothes, she has this experience, so I was thinking about doing the apparel industry. With this idea, ready to find a place. At that time, the idea was to make a fancy ladies' wear because it was cheaper to buy goods and did not need to invest a lot of money.

The real store found in the city, I realized that business is not so easy. Store opened in a not the main commercial street, but also considered crowded streets. The rented shop is good, then the concept of transfer fee is not strong, the transfer fee plus deposit, a total of more than 10,000 points. Then is the decoration, looking for a distant relatives.

Renovation only know the difficulties ah! At that time, I had no experience, and I did not mind the style, the price, or whatever. Anyway, I think what I did was good and there was no concept of the whole. This East reform, repair the West, what to think of what to do. To completely renovated, has spent almost half a month, more than 50 square feet of shops, renovation costs spent more then thirty thousand. The key is to decorate the effect I am not satisfied, after renovation, my intestines regret green. I also listen to the decoration of the fellow said, because I do not understand, my distant relatives almost earned me more than ten thousand renovation costs.

These are after the words, decoration, my wife went to purchase. At that time went to the major wholesale markets, the province, the city, and even went to the Humen. Then is to buy shelves, but also spent thousands. So move West buy, a month or so time, my shop opened, take my wife and I named the store, called Ming Li.

Very grand opening, please relatives and friends, have given flowers, but also the hotel has set a table. Opened more than 4,000 pieces on the day of opening, earn more than 2000 purely, that night my wife and I sat in bed counting business, can we both happy! At the time looking forward to a good business, how to make money after making a good life, my sweet heart, excitement did not sleep in the middle of the night.

The next day, the business was so good, but it did more than a thousand. Afterwards, I thought that on the first day, the performance was so high that most of my friends and relatives bought most of them. The other FITs looked for new openings and all were curious to see that the flow of people had better natural performance. The next day without friends and relatives, all individual, business is not so good.

After the business slowly fades, but the first month also made thirty thousand, net profit of more than ten thousand. During these days, my wife and I look at the store, my clothing replenishment, cooking logistics and the like, his wife sold clothing, I lay hands. At that time looking at such a performance, thinking about the entire store investment of about ninety thousand less, that six months will be able to earn back, my heart is still quite happy. Although very tired, we look at the two stores every day from morning to night.

To the second month of the performance fell about a million blocks, remove the cost of rent, earned four thousand to pieces. At that time, we thought it was the normal reaction of the market. If we say that we have earned more than 4,000 jobs, we are much more concerned than we are working and we are not too concerned about our hearts.

However, in the third month, the performance fell to more than 8,000 and planed to cost a few thousand bucks. In the fourth month, I made six thousand, doing an average of two or three hundred a day, and sometimes I did not open a single day. I lost more than a thousand this month. My heart was very anxious, but because no experience, do not know the method of improvement, so boil.

In the fifth month, more than eight thousand were made. That is because eleven have come, exactly the same season, so many people are buying clothes, but we have only done more than eight thousand. Then again purchase, the summer backlog a lot of money, cash flow but. At this moment I was in a hurry, summer because do not understand, into too much, backlog at home, accounted for tens of thousands of models, autumn and winter new listing, no money purchase can not. In addition to earning money in the first two months, after a few months are losses, my heart gross, so go on, we not going to collapse? !

Think of these, I did not sleep well on the same day. The next day I told my wife that we can not go on like this, and if we go on like this, we will die sooner or later. When discussing with my wife for a long time, I first go to see how other business women's clothing shop is how to do.

A few days I went to visit the women's clothing shop, regardless of salesperson saw me rolling his eyes, and more every day to our mall to see the city, every day to see their clothes, styles, how to sell, flow. This looked three or four days. I go home and my wife summed up a few reasons for this.

Goods turnover is too slow. We see that the clothes sell well to make up what goods, but make up and often make up and sell, turnaround is too slow, the guests come in today is these few models, come in tomorrow or these paragraphs, so, sooner or later, guests Run light.

Shop layout is too messy. My wife has the experience of selling clothes, but not enough, given the clothes, are randomly placed, there is no concept of display, so East a dress, a Western clothes, natural shop looks messy, the guests No desire to buy clothes.

Sales did not grasp the method. Other professional shops, are very professional, selling skills, we rely on enthusiasm, if the mood is not good, then the customer is indifferent. This will not work.

Analysis of the reasons, I will discuss with my wife rectification method. We both discuss, so sit still, not to go more. Then both of us split up to observe the market. Then see what is popular, to arrange the order.

I went to buy a lot of books and photos on display, and then both of us watched carefully. During that time is very busy, my wife and I take turns to order, and then find a girl relatives to help look at the store, I borrowed 10,000 home to find the capital to prepare the most drastic. If this can not be done, I will admit to fail.

We were cautious when ordering, a section pick and pick, after repeated consideration before making a decision. The amount is less, the summer backlog of tens of thousands of goods, but also let us a headache.

The display is also slowly adjusted to see how to display, model clothing is also considered and considered. Services are also professional, used to be sitting behind the checkout, waiting for customers to come home, and now the stool after the checkout counter also removed.
The weather is cold day by day, my heart does not end day after day. After rectification, the clothing store and my environment a lot better, but the flow of people did not see much. My heart suddenly anxious. A few days before blowing the north wind, it rained, to wear a thick coat, and more people to buy clothes up.

The store's business is getting better, that month has done more than ten thousand, has improved!

At that time, my wife and I were very happy, more pleased than the opening day because we finally found the reason and learned something!

In the second month, the business was getting better and better with more than 20,000 done. Although it made a few thousand bucks, we were even more confident and the orders were more and more stressful. It is about to go to New Year, buying more new clothes for New Year's goods and over 30,000 that month, the most since the opening of this business. After the performance of the off-season to do more than ten thousand a month to do more than the rest of the time can be stabilized at more than 20,000 to 30,000. In October 2007, more than 50,000 points were the highest.

However, by 2008, as a whole, the domestic economy as a whole declined and the business of our shop was running out of steam. In particular, I do is a no-name, the purchase is to the major wholesale markets, product quality is poor, there is no sign, the product grade more and more low, I feel sure to do so die!

At that time I was thinking about the shop transformation. I am a ladies' wear, the shop is on the main road, and the flow of people is guaranteed. At that time to choose the women's brand on the market. More famous brands such as OU, ONLY, etc., but many shops in our shop opened, I can not get the right to operate. Finally, slowly find online, finally finalized three. Which " ECA " brand most let me heart. Three inside the "brother brother" brand is too mature, not suitable for our market, Goliya shop requirements and too harsh. Finally, after careful choice, chose to join "ECA."

After having negotiated with representatives from Star City International, the head office of "ECA". I sent a store map, two or three days after the construction renderings sent over. I looked at the renderings, approved the above design, and then is looking for people to decorate. Before construction, my shop began to discount clearance, when all the clothes to sell a little more price to sell. Because I am very aware of inventory, so the goods cleared quickly. Less than a month to clear about the same.

After that is the beginning of decoration. I again find a home improvement team, because the construction drawings are "ECA" company over there with a good, I also save most of the heart. The purchase of materials is also a requirement, less than half a month to complete the renovation of the shop, the overall renovation costs add up to more than 30,000 points, lower than the first decoration price! The effect does not know how much better. I am looking forward to join the brand ... ...

Then the company Peihuo, because the deposit has been paid, the company's distribution is timely, but also because of the transfer of goods, the flow of goods quickly. I was a little surprised when I made over 40,000 in the month (August).

And then, because of the good brands and well-stocked goods, the monthly business is stable at around 50,000 each month, so I made money and bought the house and the car in the city.

Now I am in the city out of two "ECA" brand women's clothing store and a sports shop, can be considered a little career. Because of previous frustration experience, I am here to share with you my clothing business experience, I hope everyone can take detours.

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