At present, the multi-sided evidence shows that the garment industry in China has been shifted from the "made in China" to the "created in China" way. This means that the age of independent apparel brand is approaching and entering a new historical stage of development. The key to strategic development. As a rising star of China's casual wear brand Yingcai the United States (Y.CMD) since its inception will be the brand building as the key to dealing with market testing, cooperation with franchisees in the line and effective brand management strategy to make it more and more The more attention. Over the season off-sales, the inventory of malignant This is often listed in the head of the brand clothing dealer operating the crux of the problem, how can the root cause of the problem, both to help the franchisees to protect the existing economic interests, but also the crux of the problem to achieve long-term governance Is a problem that Y.CMD focuses on in the process of brand management and has produced a full score in the fierce market competition. Unmarketable goods to stay more and more cheap, malignant stocks such as stems in the throat, not only created the impression of outdated merchandise stores, but also hindered the new listing, resulting in a vicious circle. Therefore, to avoid over-season products, the elimination of malignant inventory is to ensure the healthy operation of the brand monopoly, the primary issue of easy profitability. Ying Caimei (Y.CMD) through the scientific ordering and stocking system, so franchisees in the actual business process is not tired of inventory. It is learned Yingcai the United States and the United States (Y. CMD) Marketing Department quarterly objective facts as the basis, after scientific analysis to reach a conclusion. Dealers to make a scientific order plan to provide a reliable basis. Quarterly, Yingmei US (Y.CMD) will collect a large number of provincial agents, franchisees, and consumer information data, in order to analyze the different channels of product feedback, so that the next round of orders Merchants work. In addition to the pre-franchisee franchisee to implement a series of free policies, the surplus Meitu (Y.CMD) is still in the late franchisee business, store display, staff training and so perfect. Winning in the corporate values ​​of Y.CMD, win-win is the ultimate goal. On the basis of giving the franchisee objective economic benefits, it also wins the social recognition of the company. As a brand owner, Y.CMD perfectly interprets the three identities. First of all, as a store display expert, Yingmei US (Y.CMD) clearly studied the best display of each store specifications program can be divided into several districts, each district to display what goods, these goods have several series, Several styles, a few color. The main goods sold, the concept of goods, with color goods, how to allocate their proportion. Second, to be a clever fashion buyer, accurate grasp of the local fashion trends, wearing preferences, consumer psychology, Ying Caimei (Y.CMD) fashion buyer posture like a precise brand target audience database, not only include The information needed for the consumer market, but also for the ordering, handling inventory, brand management provides the most cutting-edge, most scientific data support. In addition to the effective brand management strategy for the product terminal seller-brand franchisee, Y.CMD also makes the best from the source of brand management. As we all know, brand building is based on marketable high-quality products, if the positioning of apparel products do not meet the needs of the market, then the management of the joining agents and help are futile. Products must focus on market demand, all to meet the market demand for the purpose, in order to improve sales performance, to profit. Y.CMD locates the metropolitan fashion group whose mentality is 18-30 years old and their core age is 22-28 years old, mainly for college students and young white-collar workers pursuing fashion. Apparel business is a perceptual economy, the target consumer groups have their own unique view of fashion, the pursuit of individuality is not unusual clothing style, which requires the product to follow the fashion trend, last month's fire to the next Months may have become dead goods, and if not updated clothing, do not pay attention to the exchange with consumers, consumers will be forgotten corner. To this end, Yingmei US (Y.CMD) adhere to the European and American fashion trends synchronized product design progress, the use of healthy, environmentally friendly, comfortable fabrics, perfect delivery system to ensure that new products on the shelf, reducing inventory, the brand franchisee to lift The worries for the brand building has laid a good market foundation.
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