In the 1970s, Lightness acquired La Eibelle at a significant cost. Lightness Group is a comprehensive enterprise specializing in the production, design, and sale of undergarments. In 2001, Lightness International Group established its Asia-Pacific headquarters in Hong Kong, aiming to set up manufacturing and sales operations across the region. This move helped serve over 10 million customers in various Southeast Asian countries. Thanks to its advanced R&D capabilities and cutting-edge production technology, the group quickly positioned itself as a leader in functional undergarments, achieving the title of "Functional Underwear Leader" within just eight years.
[Image: Si Jie Global - LaEIBELLE]
Lightness Group also owns another fashion brand, Ribei Er. With a mature operational system and extensive experience in brand management, it successfully integrates the French brand concept of La Eibelle—fashionable and romantic designs—into its market strategy, giving it a strong start in the industry.
The company maintains a high-quality brand image, supported by a well-structured management and marketing team. It provides professional services to its agents and franchisees in China, working closely with the French headquarters to continuously improve and adapt products to suit the preferences of women in the East. La Eibelle Daybeier follows a business philosophy centered on people and achievement, focusing on personality and fashion. It is dedicated to promoting the "enjoy life" home fashion culture through its products.
**Affiliate Support**
(1) **IT Software Support**: All franchisees use a POS retail system, enabling paperless office operations and modern administrative processes.
(2) **Planning Support**: The company offers a dedicated planning team to assist with regional promotions and implementation. Stores located in prime shopping areas are exempt from remote monitoring fees, and on-site guidance is provided for store decoration. A supervision department tracks store performance for six consecutive months, with local supervisors offering on-site support. A fast-track renewal process ensures timely product delivery to franchise stores.
(3) **On-Site Guidance**: Before opening, a site visit is conducted to evaluate factors such as foot traffic, consumer resources, business environment, competition, property conditions, lease costs, store size, and traffic flow. This leads to a detailed market assessment report, helping reduce the risk of blind investments.
(4) **Business Education and Training**: Prior to opening, the headquarters provides 5–7 days of training for managers and staff. Post-opening, additional training sessions are arranged based on the needs of each franchise. Regular training events are held for staff and shopkeepers across different regions.
(5) **Standard Specifications and Terminal Maintenance Support**: The company enforces a unified product matrix, store counter design, and promotional strategies, including 3D store renderings, interior designs, and product layout visuals.
(6) **Marketing Tools and Sales Support**: High-quality brochures, marketing guides, training manuals, counter decoration manuals, and other promotional materials like DMs, light boxes, and handbags are provided to support sales efforts.
(7) **Regional Sales Promotion Support**: Experienced sales professionals regularly visit franchise locations to provide training, support, and assistance in resolving sales-related challenges, while also aiding in customer development and maintenance.
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