ZHUCHONGYUN Women's Fashion Trend in Summer 2020: Midsummer Light and Shadow

ZHUCHONGYUN

2020 Summer Campaign

Inner Elegance

"Elegance of Consciousness"

Next

In the summer of 2020, the dark clashes between Eastern and Western cultures are hidden in the unique delicateness of women, and eventually evolve into an elegant state full of opposition and fusion.

Compared with the previous series, it has simplified the hidden gorgeousness brought by traditional craftsmanship and heavy industrial fabrics. New idea printing, unfolding a fashionable and nostalgic style picture, full of personality charm leading the new fashion. The series is refined into the elegant modern structure, the skirt flakes and the slender curves, so that the elegant and vitality flowing in the body flows naturally.

Originating from the all-encompassing Republican Pictorial, the portraits of women in the golden years and the cultural elements of the Republic of China are collaged, presenting floral drafts with a wave of artistic sense.

The exquisiteness of the silent film era never fades with time. The quiet and majestic charm has become a longing yearning in people's hearts. Beauty is in the bones, no matter how the external form of beauty changes, the light and windy style of the bones can always be braked statically and softly. This is the oriental effort of design.

01

High-count and high-density cotton poplin fabric, with paper-stuffed muscles. Specially dyed blue flowers and fragmented newspaper clippings break out the beauty of this season's balance in a mixed perspective.

02

The search for oriental elegance interwoven with modern style has inspired uninhibited interest. The pictorial elements are moved to new fabrics to continue a new story, and culture continues to inspire fresh vitality through continuous interpretation.

03

The selection of summer materials emphasizes the natural and simple surface, but even a pure cotton shirt will strictly consider the origin of the raw materials. According to the different light and flexibility of Xinjiang long-staple cotton and American cashmere cotton, weaving and coloring, Only when people interact with clothes can they notice the difference in fabrics. Sustainability is the brand's humble thinking about the relationship between people and people and nature.