"Yes" and "Don't" in the business plan

7 to 1. Try to be clear and concise.

2. Focus on the market, speak with facts and data,

3. Explain why potential customers will pay for your product or service.

4. Consider the problem from the perspective of the customer and propose strategies to guide them into your sales system. 5. Develop a relatively mature investment exit strategy in mind.

6. Explain fully why you and your team are better suited to do this.

7. To declare the company's goals.

7 Don't 1. Be too optimistic about the prospects of products/services, which creates distrust. 2. The data is not convincing, such as taking out some data that is far from industry standards.

3. Orientation is a product or service, not a market.

4. There is no clear understanding of competition and neglect of competitive threats.

5. The choice to enter is a congested market, attempting to come up later.

6. Avoid ambiguous or unsubstantiated statements or statements, for example, don't just say "sales will quadruple in the next two years" or say "to increase production line without detailed statement" "Wait 7. No careful selection of more likely investors, but spamming materials.