2012 is the latest moment of the end of the world, 2010 may be the decisive moment of the fashion world! CHANEL made a dream in Shanghai in 2010. PRADA promised a Shanghai wish in 2010. In 2010 PRADA's men's clothing advertisements in spring and summer, the brand invited cutting-edge Chinese video artist Yang Fudong (Yang Fudong) to shoot a black and white short film to interpret the design concept of PRADA men's clothing in this season with an obscure artistic conception. The black-and-white short film of the "international" concept is based on the ancient Chinese saying "One year's plan begins in the spring." The Chinese artist used a magical realistic approach in his films to present a scene of Shanghai where things converge, and echoed PRADA's origins as a travel leather manufacturer.
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