On March 27th, the “Global Fashion Industry Index·Fashion Week Vitality Index Report (2017)†developed by China Economic Information Society was released in Shanghai. According to the "Report," Shanghai Fashion Week ranked second in Asia and sixth in the world. China International Fashion Week followed the seventh in the world. China's two major fashion weeks have become a very dynamic fashion festival in the world.
The "Report" shows that in 2017, the global top 10 fashion weeks were Paris, Milan, New York, London, Tokyo, Shanghai, China International Fashion Week (Beijing), Seoul, Russia, and Singapore. Of the top ten fashion weeks, five are located in Asia, four in Europe, and one in the Americas. Overall, the advantages of the four major international fashion weeks such as Paris and Milan are still significant, but the rising trend of the Asian fashion industry is becoming increasingly apparent. Fashion culture is constantly colliding with each other. "Chinese elements" and "Chinese beauty" are gradually leading the world fashion trend.
Speech by Xiao Guiyu, Deputy Director of the Standing Committee of Shanghai Municipal People’s Congress
Shang Yuying, Director of the Shanghai Municipal Commission of Commerce
Cao Wenzhong, vice president of China Economic Information Society, Xinhua News Agency released the index
Minhong glutinous rice onion Chinese design concept store founder, media person, writer Hong Huang speaks
Tong Jisheng, Chairman of Orient International (Group) Co., Ltd. Speaks
At the event, Xiao Guiyu, deputy director of the Standing Committee of the Shanghai Municipal People’s Congress, Shang Yuying, director of the Shanghai Municipal Commission of Commerce, Jiang Wei, president of the Shanghai branch of Xinhua News Agency, Tong Jisheng, chairman of Dongfang International (Group) Co., Ltd., and deputy head of Changning District, Shanghai, Liu Ping and Cao Wenzhong, Vice President of China Economic Information Service of Xinhua News Agency, and dozens of experts from the fashion industry, design industry, e-commerce industry, and fashion media witnessed the release of the index.
The Global Fashion Industry Index·Fashion Week Vitality Index has constructed a theoretical index system consisting of three first-level indicators and 10 second-level indicators. It comprehensively evaluates the development of the global fashion week from the three dimensions of media dissemination, commercial radiation, and factor aggregation. Vitality and value.
The Shanghai Urban Master Plan (2017-2035) proposes to shape an international cultural metropolis brand, gather global cultural talents and institutions, and become a global design and fashion industry center, creative design center, and vocational education center. Recently, Shanghai is making every effort to open the four brands of Shanghai service, Shanghai manufacturing, Shanghai shopping, and Shanghai culture. The fashion industry melts the four major brands in one furnace, complement each other to reflect comprehensive strength, and is one of the pillar industries that will lead Shanghai's future urban development.
According to the "Report," as the banner of the Chinese fashion industry, Shanghai Fashion Week has a balanced performance in terms of three indicators. The scale of exhibitions has grown rapidly. The form of exhibition has been continuously innovated and the development potential has attracted worldwide attention. Taken together, China's fashion industry continues to rise. Chinese consumers have become increasingly prominent in the global consumer market and have become an important global fashion consumer.
Director Gao Jing of the Development Research Center of the Shanghai Municipal Government, Li Keling, Dean of School of Fashion Design of Shanghai Visual Arts Institute, Liu Mengjie, Director of China Xintiandi Brand and Strategy Communication, and Yu Yan, Founder of “Glamorous†participated in the roundtable discussion (head)
With the increase of residents' income and consumption upgrade, China's fashion industry has entered a period of rapid development. Many cities in China have adopted “fashion cards†and organized fashion week activities of different scales, striving to bring local fashion to internationalization through Fashion Week, Urban fashion business card.
For this reason, the "Report" specifically set a column to evaluate major domestic fashion weeks. The results showed that the degree of specialization in the local fashion week has gradually increased and the industrial chain has become increasingly perfect. For the fashion industry, there are different degrees of consumer pull. In addition to the more mature Shanghai Fashion Week and China International Fashion Week, Shenzhen Fashion Week held a short period of time, but it had a greater influence. City Fashion Weeks such as Dalian, Xiamen and Wuhan are also unique.
According to reports, the fashion week vitality index released this time is the first batch of achievements of the global fashion industry index. Based on full consideration of data objectivity and availability, future versions will be launched in phases to explore the construction of the entire large fashion industry. Series index products provide valuable data services and decision support for the global fashion industry.
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