A/W2018 Shenzhen Fashion Week 丨 AHAMAHO: Western Tibetan Reorganizers

The decoration and functionality of contemporary apparel in people's lives are over-ceremonized and emphasized like the relationship between people. AHAMAHO reconstructs this relationship, allowing any relationship between clothing to evolve from need and demand to interdependence and natural harmony.

Fashion profile

Brand Name: AHAMAHO

Established: 2016

Tonality overview: An independent designer brand of high-grade knitwear, emphasizing the integration of oriental and oriental philosophy, the integration of man and nature, and the combination of deconstructionism of western fashion aesthetics, bringing the essence of traditional Oriental culture to a new life in modern society. Western style rhyme. Using knitting as a language to reconstruct the relationship between man and man, nature and society.

AHAMAHO's slightly sloppy pronunciation is praised and wished in the Tibetan language. It also carries designer Chen Lung Chin's emotions on knitting. Although AHAMAHO is rooted in Tibetan culture and the designer himself is also a Tibetan culture lover, he does not see “you think of Tibet” in his designs. Instead of the invisible but savory butter aroma, this harmony in AHAMAHO clothing is the essence of oriental philosophy and traditional culture, except that it uses the deconstruction and bearing of Western fashion. Through the hand of AHAMAHO, the whole knitted fabric is no longer a temperamental sweater, but more like an epiphany.

Q&A conversation

SZFW: What brought us last year is the "Wish" series. This year?

AHAMAHO: The theme of this time is still using a word - "feel." One of the sources of inspiration for this season is Orlando Woolf's Orlando, an exaggerated novel with romantic autobiography that emphasizes inclusiveness and mutual awakening between the sexes. The traditional (X) of "feeling" is a completely symmetrical structure. Such symmetry balance also symbolizes the view of equality of the sexes. Back to the garment itself, our clothes are not the so-called "neutral." It is also a woman's clothing. It is only expressed in lines of men's clothing. It is also a kind of "feeling", in which the two sexes perceive each other.

Movie Orlando Stills

SZFW: It seems that this source of inspiration is not "Tibet" at all.

AHAMAHO: The inducement was actually Tibetan culture. When reading the poems of Cangyang Gyatso, the virtual poet suddenly emerged in his brain. The collision between the text and the picture led to the idea of ​​blending East and West. The decorative pattern of European Baroque and the concrete representation of Tibetan language were presented through the structure of traditional Tibetan costumes.

SZFW: What message would you like to convey through the T stage of this Fashion Week?

AHAMAHO: There is always one idea to express, that is to use the work to tell the public that all knitted garments are not just sweaters. Using different stitches and design concepts, we can show all-knitted garments in a different form than traditional knitted garments. . All in all, breaking the public's stereotype of knitwear.

A/W2018 Shenzhen Fashion Week, let AHAMAHO take you to Tibet.

Show information

2018.03.14 14:00 A show field

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