The latest research shows that the sales of British fashion apparel network have grown by 152% in the past five years, which is better than other online retail industries.
According to a survey report conducted by Mintel International Group Ltd. (Mintel), a market intelligence consulting company, 35% of consumers in the UK purchased clothing online last year, which represents a significant increase from the previous year's 26%. £4.3 billion ($7 billion) is expected to reach £4.8 billion by the end of the year, and it is expected to reach £6.9 billion by 2015.
The fashion network sales are almost above all other online products - including CDs, DVDs, books and travel goods.
Tamara Sender, a senior fashion analyst at Mintel, said that the economic downturn and the popularity of the Internet have continued to affect the fashion online shopping market, leading to continued growth in fashion sales. Sender explained that because at the end of 2010, many downtown area retailers invested in online channels—including leading retailers launching online shopping websites, and other online vendors joining the online shopping market.
Despite the popularity of online shopping, Mintel said that according to the actual situation where 53% of consumers still prefer to deal with online shopping goods in physical stores, the importance of physical stores can be demonstrated. In addition, the survey still found that 36% of consumers like to order online or request reservations, and then try to buy or shop.
Mintel pointed out that the main obstacle to online sales is to be visible and tangible before the goods are purchased. According to the survey, 51% of consumers feel that they have lost interest in online shopping because they find it too cumbersome to go through the process of mail-ordering. Size inconsistency and security issues are also factors that affect online shopping.
Sender added that this year's online apparel and footwear sales continue to grow, but in order to continue to drive sales, retailers need to deal with the many online shopping barriers that discouraged online shoppers from buying interest. She also revealed that in order to gain a foothold in the highly competitive online shopping market, companies must invest in the latest Internet technology, and must ensure that web pages are updated frequently and easy to navigate to overcome some of the fears of consumer online shopping.
According to a survey report conducted by Mintel International Group Ltd. (Mintel), a market intelligence consulting company, 35% of consumers in the UK purchased clothing online last year, which represents a significant increase from the previous year's 26%. £4.3 billion ($7 billion) is expected to reach £4.8 billion by the end of the year, and it is expected to reach £6.9 billion by 2015.
The fashion network sales are almost above all other online products - including CDs, DVDs, books and travel goods.
Tamara Sender, a senior fashion analyst at Mintel, said that the economic downturn and the popularity of the Internet have continued to affect the fashion online shopping market, leading to continued growth in fashion sales. Sender explained that because at the end of 2010, many downtown area retailers invested in online channels—including leading retailers launching online shopping websites, and other online vendors joining the online shopping market.
Despite the popularity of online shopping, Mintel said that according to the actual situation where 53% of consumers still prefer to deal with online shopping goods in physical stores, the importance of physical stores can be demonstrated. In addition, the survey still found that 36% of consumers like to order online or request reservations, and then try to buy or shop.
Mintel pointed out that the main obstacle to online sales is to be visible and tangible before the goods are purchased. According to the survey, 51% of consumers feel that they have lost interest in online shopping because they find it too cumbersome to go through the process of mail-ordering. Size inconsistency and security issues are also factors that affect online shopping.
Sender added that this year's online apparel and footwear sales continue to grow, but in order to continue to drive sales, retailers need to deal with the many online shopping barriers that discouraged online shoppers from buying interest. She also revealed that in order to gain a foothold in the highly competitive online shopping market, companies must invest in the latest Internet technology, and must ensure that web pages are updated frequently and easy to navigate to overcome some of the fears of consumer online shopping.
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